Founder wants to buy back "Playboy" "Bees" has been inserted bar

Hefner (left) according to the Xinhua news agency, "Playboy" magazine founder Hefner plans to buy a 6.15-dollar price for the playboy company, the company valued 207 million U.S. dollars. The 84-Year-old Hefner, who founded Playboy in 1953 with 600 dollars, created the famous American erotic magazine with a half-naked cover photo of Marilyn Monroe.　　Since then, Playboy has continued to sell well in the United States, with a 1999 share price of more than 30 dollars.　　However, the internet hit, "Playboy" in recent years has been downhill, in 2009, under the impact of the financial crisis, the share price fell to less than 2 U.S. dollars.　　"We look forward to the transition, and I think that this is not only fair to shareholders, it will also benefit the company because it will allow us to take a 3-5-year stay (when we run the company), which is unrealistic in the corporate (shareholder) public Environment (strategy)," said Playboy CEO Scott Franders. "　　News, "Playboy" 10th share price rose 17.3%. The recycling shares are executed jointly by Hefner's Iconacquisition company and Rizwil Travers management company.　　The purchase price offered by iconacquisition company at the present stage is 6.15 dollars per share, higher than the closing price of Playboy's previous trading day.　　The formal bid is scheduled to start 21st this month and will last for about 20 working days. -News Playback "bees" once "Hefner" last July, the intention to purchase 5.5 U.S. dollars per share, but another well-known adult journal "Bees" "Cross knife to take love."　　"Bees" at that time bid 6.25 dollars per share.　　The Board of Directors of the Playboy Company set up a special committee last August to discuss the Hefner bid, and finally decided to buy it first by Hefner. Charles Investment consultancy analyst David Miller last December was responsible for the "Playboy" rating.　　He told Reuters that Hefner accepted "Playboy" shareholders to sell the company's requirements, the acquisition of enterprises so that he "can do what he wants to do." However, some shareholders do not agree with this view. Mark Boillard, who holds a 2% stake in Playboy, thinks he is "robbed". He said the shareholders were "disappointed with the price" and he preferred Playboy to keep the situation waiting for the situation to improve.