Founder's Readme: IBall, a female health smart hardware research and development of blood and tears

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Tiger Olfactory Note: This writer is the founder of the Spring church Shudegang. For the first time, he disclosed some research and development experiences of his own products iball. Also welcome other entrepreneurs to do their own product exploration, frustration and thinking to write to the Tiger sniff, share with you. This is the real product.

Recently the domestic smart hardware field of hot events, IBall Smart shrink dumbbell may be counted as a case, this is also a big event in the area of women's health. Media reports, not only various types of VC rushed, and even the pharmaceutical listed companies to seek the overall acquisition, and then, research and development in charge of Uncle Chun became the famous private maternity hospital seat guest. Postpartum relaxation of tight recovery exercise, is the general needs of women, of course, is also the market of maternity hospital attention.

IBall is not so easy to release. Today, Uncle Chun tells you about IBall market and research and development.

It takes 10 months for a woman to conceive. Research and development iball intelligent shrink dumbbell, Chun uncle used 12 months.

This is a combination of smart hardware and software and hand travel program, to kegel the results of data, exercise program and the process of fun, to achieve the "postpartum relaxation, two weeks tight" effect of female health products, the core pain point is "safe, quick, easy to adhere to"-surgery and medication, Most women still worry about safety and are afraid to try it easily.

In China, in addition to smartphones, the price of more than 300 yuan of intelligent hardware cumulative sales of more than 10,000 products are numbered, but I gave IBall the target is annual sales volume of 1 million, price 399 yuan, sales 400 million yuan.

How did you get that number? A daydream? It is based on customer data, user research and competitive product comparison and the channel and brand capabilities of the spring Hall, solid achievable goals-the spring Hall has 2 million customer data, we have long known that women's "private place tight" product market demand is how big. IBall We also did a solid market research before the project--online questionnaires and women face-to-face interviews--65% women are not satisfied with their own degree of tightness you know? 39% of women who haven't had a baby are also dissatisfied with their own compactness, you know? and, Why is the private place the style of the hatchet and the shock mode as the core exercise mode? Why do you want to add millions of women to the real-time rankings and grip value self-test function? This is because, in addition to the "safe and effective" two core needs, women to do the most pain point of exercise is "not easy to adhere to", so, IBall in the design of the pursuit of entertainment and pleasure, and through the competition and self-motivation psychology, so that women can insist on exercise to produce results. On the other hand, the Spring Hall is good at the brand marketing and control channels, so, the project at that time, Uncle Chun dream to laugh.

and the global market of alternative products, can not say that competitiveness is slag-but very slag-the product still stay in 30 years ago the hollow ball impact principle of 20 pieces of cost to sell 300, for other competitive industries, such products should have been eliminated. The result of the IBall test was that the IBall's pleasures had left 73 experienced women forgetting the hard work of the workout, and that after two weeks their tightness (grip strength) had increased by an average of 30%, and the most diligent girl had increased the grip value by more than one. Even our leading expert, renowned prolific professor of medicine, Maxiaonian the effect of iball.

n A smart hardware entrepreneurial team in a joking tone to express their sincere dissatisfaction, they feel that the spring hall and the intelligent hardware industry has no trace of relationship I can create such a hit product. They got it right, I've never defined iball as smart hardware and I never felt like I had a dime in the smart hardware industry-I've always thought that the term "smart hardware industry" was never meant to be, just like the 15-year-old Zhongguancun selling small slices claiming to be it. Intelligence is just one way to make products better address demand, not product goals. See so many self-appointed smart hardware entrepreneurial team shuttle in all areas of the clamor subversive industry, but the user needs to understand more than superficial, do not sell the products sold to 1000 on the shelf, it is a pity that those sensors were white blind. Long-term business experience has accumulated the understanding of user needs and the combination of the Internet is more likely to achieve success. The Old world was overthrown, not blown.

IBall's Market outlook is optimistic, the direction of research is also very clear, but I did not anticipate the development process, it is so difficult-a few times, really frustrated to the wall.

September 2013 project, the target is 3721.html ">2014 year May listing." I did the product principle design--a use of Kegel movement principle, put into the female private place physical exercise product, the female through the scaling private place muscle carries on the tightening exercise, uses the pressure sensor to record the vaginal scaling exercise the pressure, through the Bluetooth transmission to the handset Actuation game role action.

We first defined the need for security to be extreme, therefore, the use of liquid silica gel a seamless molding process, you must be able to wash the body can withstand alcohol iodine volts, such as the whole body soaked disinfection-stuffed into the sister's sister's products if you use a seamless molding technology product surface There is a gap, it is inevitable that the filth of bacteria can not remove, That is not the Gospel of sister, that is a source of pollution, will be half the lives of girls. People can be coquettish, do not rogue products, especially related to human security products.

September team completed-I am the captain, intelligent hardware, software, electronics, structure, silica gel Process 5 engineers in place, the appearance of the designer in place.

The first major setback was two months after the project started. The first option was to use resistance strain gauge weighing force sensor, but after the engineering machine came out, we overestimated the grip of the vagina. Using vaginal grip, strain gage to deform to measure grip strength, when it's really Ishing--the change is too small to cause data errors to be positive or negative 10%, which means that the girls worked hard for 3 days to increase the degree of tightening 5%, and then by the system to drift into a negative value, the result may be a reduction of the compactness of 5%, This will certainly let the girls insist on the desire to exercise directly to zero, this product in addition to being thrown into the garbage heap do not have a second choice. So, in addition to the overthrow, can only be overturned again.

So, instead of using a very precise air pressure sensor scheme, the change is the internal structure design completely again, the core change is to increase the internal airbag. At that time the research and development team thought that the change is just the same, everyone morale completely non-destructive, the development process has some twists and turns is normal! But, the world's most terrible but, again appeared-and is again and again, let the whole team into the brink of mental collapse.

We hypothesized that the most diligent sister will exercise 365 days a year to scale 1000 times each time, therefore, we to the airbag pressure test request is 400,000 times not to leak. It's easy to make an airtight silicone bag of ping pong size, but it's not easy to seal a 5 millimeter silicone airbag in a 8 mm diameter space. Try it against you. This thing, consumed for 30 days! Theoretically feasible, to open a shot version of the mold to make the function machine test, just know that the end of the line, the conclusion is-two times, the third improvement Program of the function machine to make, OK.

The third time it tumbled, it was the little fat girl who wanted my half life. Every generation function machine consumes 10-15 days of time, each improvement plan needs to make the function machine to carry on the verification, therefore, the IBall research and development time runs faster than the thief, the twinkling of an eye, enters April. Peach Blossom opened, people also began to enter the season of Estrus, and then, the micro-fat girls let me silly! Before the micro-skinny girl test, the Bluetooth signal is completed, the distance of 3.5-meter meters seven or eight meters are no problem. But we added a little fat-bound experience, but her signal was only half a metre stable!!! This conclusion is fatal blow-I can not limit iball not sold to 60 kg of girls, and women tend to have a period of time after the weight is more than before, and I have to allow people to walk in all kinds of scenes can be very convenient to use iball to do tight exercise, And they're going to be out of the cell phone 35 meters to get a glass of water for a book or something. This process has to keep the Bluetooth signal stable--the little fat girls tend to feel more happy, but for me, it's a complete cup--that moment I'm at the company opening IBall listing, morale is high- I must pretend to be extremely calm to the hurried into the conference room of the report people said: "Rest assured, this is a small matter, I can handle." At that moment, the heart is really boil as pregnant two or three months gestation reaction is strong women swallowed the smell of raw fish taste full of feeling. People can be happy and not start. Not everyone has a big heart, as the boss, you have to maintain morale, although I already knew no other choice, I have to overturn the original antenna scheme, to the external antenna, the result will be-look redesign, structural redesign, mold redesign, the result is that the listing is postponed for at least one months. Later, the mold engineer told me that the cost and cost will be increased by a large section, because the production process also needs to change.

Then, into the end of the May, and then, I think it's all done, because dozens of of experience testing, the product easy to use a great exercise effect. Of course it works. In order to give a woman a silky experience rather than a stiff touch, I did 5 kinds of soft hardness internal silicone airbag control group, as well as each airbag soft hardness of 4 outer silicone soft hardness control group, this is 20 control group of the function machine to do, The aim is to determine the soft and hard degree of silica gel that meets both the production process and the user's tactile touch--the ultimate product, in addition to the brain, has to invest enough money and enough time. Just in order to achieve the ultimate safety, iball used a seamless molding process, with the medical grade silicone (baby pacifier also used in food-grade iball used a higher level of security), but also disclosed a secret not to pass. I strictly prohibit the use of the surface silica gel touch ink to do later processing, it is necessary to improve the process through silica gel itself to smooth non-stick hand-almost all silicone products are used to feel ink, the purpose is to let you feel comfortable, although all the factories told me this is in line with human body safety standards, Just like all the food additives manufacturers tell you that the additive is in line with human safety, but do you believe it? Although I am not a Virgo, I still think that less is more--the less you add the safer.

Then the pressure-accurate air sac gave me a fourth strike, and in a place I had foreseen and thought I had a solution. I'm a physics engineer. And the research team has a lot of engineers-temperature difference caused by the pressure changes in the air sac, we think all want to do a good plan, but, hundred a sparse, this sparse, it caused a loss. We just neglect the charge will lead to the battery temperature changes, which will also lead to pressure changes in the airbag, resulting in the product in charge, the motor will be in shock-induced exercise mode does not start automatically. Well, this problem finally iball the team out, using a magical way-we do even the slightest ambient temperature or pressure changes in the disturbance, can be almost real-time filtered out, so that the product remains in a stable state, how to do? This place has to be kept secret.

Almost forgot to say 33 mm how to come. The diameter of the iball is strictly limited to 33 mm, the diameter of 33 mm is suitable for Chinese women, and the diameter of more than 35 mm is large for most Chinese women, it will be hard to put into the vagina. and 33 millimeters is absolutely difficult-to ensure smooth and flexible, the surface silica gel layer thickness must not be less than 2.5 mm bilateral is 5 mm, and then remove 2 mm thick ABS support layer, in an internal diameter of only 26 mm in the sphere within the sealed airbag, rechargeable batteries, As well as the collection of sensors and Bluetooth, as well as a large number of other electronic components of up to three layers of six-side circuit boards, is not easy.

In the July 2014, IBall Research and development finally through the various girls and the various tests and engineers destructive tests, perfect finale, the feeling of that moment, not rejoice is not joy and tears, more like through a lot of disaster after the rebirth-that moment, is to release the psychological stress of a few months after the great ease.

In the August, IBall entered the mass production stage.

IBall Intelligent Shrink dumbbell, can become China's first amount of tens of millions of thousands of cases Mody? September 15 in the Beijing-east platform to start pre-sale, will soon give the answer. Voting rights, in the hands of millions of sisters. Of course, also include men--in our market survey, 46% of men, actually answered the tight degree of a female partner "dissatisfied"-is to let them kneel washboard or kneeling keyboard, the sisters decided it.