Founder's Readme: The pits that experienced O2O

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These days, do not talk about micro-letter, millet, wearable, O2O, extreme single goods, products for the king, free economy and other concepts will be despised no internet thinking, roar. At the end of last year to participate in the Titanium Media conference, a simple exchange of business direction under consideration, after a period of time to explore, do not know, do just know, the conclusion is "a lot of pits, and some pits are unavoidable." From this beginning to write O2O, will gradually deepen, accompanied by our own practice, record our practice harvest.

Online to Offline, offline is the traditional business, to can be line up to the line, but also offline to the line, is online and offline fusion; So O2O is talking about the combination of the Internet and the traditional industries, there is no doubt that this is the next ten years the biggest development trend, is that everyone said the dividend and Tuyere.

1. Left-leaning.

Left is conservative, means seriously rely on traditional resources, feel that the more traditional resources the better, can form a threshold and unique advantages, many of the flag to do O2O are claiming that they have how many offline resources, backed by how big backers. To this question to analyze treats, depends on the profession the know-how breadth and the depth, whether will form the threshold.

For example, the purchase and ordering industry, the integration of information resources, then said that their own number of restaurants in fact, the value of their own restaurants can do is online ordering. But for decoration, real estate, packaging, printing, education, intelligent hardware and other fields, accumulated over the years to form a highly vertical and in-depth industry, at this time with a certain traditional resources is very valuable. The problem of left-leaning is that it is impossible to jump out of three boundaries and look at traditional industries with new perspectives and thinking, and because the left hand will bind the hands of the management team, the tragedy of the idea is everywhere.

2. Right forward.

Extreme aggressive, feel the internet thinking to solve everything, the internet is infinitely great, waiting to take over all industries. Compared to the light operation of the Internet, the traditional industry is dirty work, the big Internet company is difficult to fall to execute, imagine, if the adjustment of search engine rules, design a few sets of expression can bring huge profits, who will be willing to change fixtures, in the renovation site, production plant, printing workshop, classroom classroom sweat. Step back, even if the strategy is determined to enter, it is difficult to have the gene to carry out (on the "Gene theory", the army is not joking follow-up will write a special article elaborated). Recently met some it or the Internet friends, have to do O2O impulse, but are not determined to jump in dirty their hands, hehe.

3, tools, not thinking.

In the case of anxiety disorders throughout the industry, many O2O stay on the Internet as a tool for the level, from microblogging marketing to micro-credit public numbers, from PC sites to cell phone micro-stations, from Taobao to micro-trust mall, from print ads to mobile promotions, from tall TVC to small fresh micro videos, from selling products to Community operations and fan marketing, Traditional industries are keeping pace, from "do not understand" to "do not", and then to "try to do", has been a great progress, but more of the Internet as a tool, rather than into the thinking system, of course, this evolution is the individual subjective can not be completed independently.

4, platform, platform.

The first is a variety of platforms, under the so-called line integration of the entire industry resources, online to do information or trading platform to solve information asymmetry, improve the overall efficiency of the industry; but in fact, even the basic new enterprise methodology has not mastered, today's Ali, Tencent is not built in a day, not to mention the industry environment and now very different, In practice, refer to the proven path to try. All the things that started out as platforms are disappearing faster.

A few words are not deep enough, a short summary of a few words, the follow-up will be in-depth sharing of specific topics:

1, now the O2O is only 1.0 phase, the next decade it and internet technology and thinking of the vertical traditional industries will be a revolutionary transformation of the 3.0 phase is the real O2O, no joking and the team will be deep penetration.

2, O2O the biggest difficulty is not the funds, resources and technology, but the traditional ideas and new thinking of the collision, need to have the mind and pattern of participants, as well as a reasonable share structure and governance structure design and implementation (experience will understand)

3, with social, games, tools, hardware, O2O is a long cycle of business evolution process, need to dry dirty work for many years dirty, not anxious, not aggressive, change themselves, down-to-earth work, respect the nature of business, this is any industry need to remember at any stage.