Four big portal Mobile News client PK

Absrtact: Although micro-blogging and micro-letters have successfully occupied the eyes of mobile internet users, but for people using mobile phone to watch news just need, it is still necessary to install a reliable news client for smartphones but it's easy to see news on Weibo and micro-letters as fragmented

Although Weibo and micro-letters have successfully occupied the eyes of mobile netizens, but for people using mobile phones to watch news "just need", it is still necessary to install a reliable news client for smartphones-the simple truth is that news is fragmented on Weibo and micro-letters, and you have no way to systematically capture the whole of a news event. But the news client has a professional editor to organize, push the news page can make you more aware of news events. This is not, four big portals still regard news client as the main battlefield, those new sharp third party news client also work the news page display.

Let's take a systematic look at today's mainstream news clients and see which one fits your taste.

Four big portal Mobile News client PK

NetEase News Center: Emphasis on individuality, publicity features, as well as a larger scale of user reviews

Features: Side directory, text length, channel classification complete;

Disadvantages: Information listing no primary and secondary points of popularity: ★★★★★ side of the NetEase news directory, is now the new app features experience. Side directory to increase the text space, users into the news application, the first time to see multiple news. News coverage, whether it is often entertainment, financial, social, sports and other news, but also includes military, search, life, women and other information. From the content point of view, meet a variety of user needs. Topic is one of the characteristics of NetEase news, from the Forum, blog, Micro Bo three platform to obtain user comments, comment on a larger scale, on the nail, to ensure content authenticity and pertinence.

Sohu News

Center of Gravity: Cooperation with other media features: information subscriptions; strong entertainment disadvantage: page color monotonous

Popularity: ★★★★☆ Sohu News has four titles, namely: subscriptions, news, photos and more. Sohu's main feature is subscription, he works with a number of media to provide users with a variety of different information, entertaining full, to meet the needs of different users. Sohu also has text and picture report information, users can choose their own channel of interest to browse information news. Simple operation, easy to adapt to new users.

Since April 25, the announcement of users broken billion, Sohu news client platform to further highlight the advantages, not only the cooperative media to 600 in advance, the total amount of subscription approximation 500 million, but also outside the newspaper from the media, network, radio, television and other forms of media open, the introduction of cooperation between the parties to build a " Intention to seize the opportunity to change the new media. Tencent News

Center of Gravity: News content Features: Traditional minimalist application interface, off-line reading;

Disadvantage: The column set a single popularity: ★★★★ Tencent News or the traditional first-level title, two-level title selection bar, body and first-level title selection bar Four line display, layout display does not look good. Content highlights the characteristics of Tencent News. Four first-level headings are: news, pictures, videos, topics. Whether it is a single text content, static picture display, and dynamic video playback to users to show the diversity of news reports. Recent hot topics, users to obtain a variety of news information to meet the needs of different users.

Sina News

Features: Side table catalogue;

Disadvantages: less column choice;

Popularity: ★★★

Personally, Sina is too focused on the development of Sina Weibo clients, ignoring the news client, making Sina News no matter in the visual or experience is not how. Subscribe to the square column is not much choice, resulting in scarce news content. Client and user interaction is not high, the topic content only one side, lack of convincing feeling.

Third party Hot news clients

Third-party news client number of users compared to the four major portals, appmaster in the trial Zaker, Flipboard, NetEase Cloud reading, found that it needs to bind the public platform account, page design biased literary wind, more suitable for the afternoon break, a cup of black tea, an iphone, Three or four pieces of information to read comfortably.

Zaker

Features: Browse the information to the horizontal; the page background is fresh and literary; the content box is big, the convenience shortcoming: The content is miscellaneous, needs to bind the public platform account number

Popularity: ★★★★

The Zaker page is designed to be fresh and enjoyable when reading information. The content is richer, the horizontal reading way shows, is full of own characteristic, the individuality taste is full. Za-ker content is rather messy, the content of each page is unrelated, the information read up more worried.

Flipboard

Features: The layout of the page is beautiful; comprehensive shortcomings: complex;

Popularity: ★★★☆

Flipboard operation is complex, need to bind public platform account to use. Flip-board comprehensive content, including all kinds of newspaper content, whether it is news or magazine information, Chinese and English, readily available. Users use Flipboard, can read information in all aspects, layout beautiful, pleasing to the eye. NetEase Cloud Reading

Features: Support offline reading;

Disadvantage: Compared to other third party news clients, the page is rather monotonous

Popularity: ★★★☆

NetEase Cloud to read information mainly, can also download books to read, this is the NetEase cloud a big different from people's characteristics. Books are placed in the form of shelves and are favored by most users. Page design is more monotonous than other Third-party news clients.

TIPS

Mobile browser vs Mobile News client, which is the choice?

At this stage, most users choose mobile browsers to get news information, but users of mobile news clients also gradually increase. Mobile browser In addition to news, there are other content, so that users dazzling, difficult to seize the news they want. and open the browser and then enter the News page, to bring great inconvenience to users.

Mobile News Client Open conveniently, each kind of news classification detail. Users read the news directly on the client, hot topic information, etc., and can view the user comments, a wide range of information. The client union many kinds of newspapers and periodicals, satisfies different user's different reading demand.

It is worth mentioning that users can also view the news on Weibo and micro-letters, but it is less targeted. Compared to the client, the news is also less, can not meet the needs of different users reading.