Four consecutive years leading the global white power behind: Haier advanced into the network strategy stage

While the global white power industry is in a stagnant state of scale and profit, Haier Group, the world leader in white power industry, is still growing at a high speed, and the whole Haier Group's strategy in 2013 will leap from the original stage of global brand development to the stage of networked strategic development. December 21, 2012, the world's authoritative market research body Euromonitor International (Euromonitor) released the latest Global home appliances Market survey results show: Haier large household Appliances 2012 brand retail volume accounted for 8.6% of the global market, the fourth time the world's first, and its with LG, The distance between Whirlpool and other pursuers is getting bigger. Specific to the product brand retail volume statistics, haier refrigerators, washing machines, wine cabinets, freezers, four types of products, the global market share continued to be the first. Among them, Haier Refrigerator 2012 brand retail volume accounted for 14.8% of the global market, the fifth consecutive world first; According to the manufacturer, Haier Refrigerator 2012 manufacturers retail volume accounted for 16.6% of the global market, fourth consecutive world first. At the same time, Haier washing machine, freezer, wine cabinets are ranked first in the world. According to the brand retail volume statistics, Haier washing machine 2012 brand retail volume accounted for 11.8% of the global market, the fourth consecutive world first; According to the manufacturer ranking, Haier washing machine 12.2% of the market share for the first time beyond the Whirlpool leaped first. Haier wine cabinet manufacturers and brand retail volume accounted for 15.3% of the global market, the third summit of the world first. Haier Freezer 2012 Brand retail volume accounted for 18.6% of the global market, the second leaped to the world first; according to the manufacturer, Haier Refrigerator 2012 manufacturers retail volume accounted for 18.8% of the global market, once again ranked the world's first. Haier in the global white electricity appliances Field 9 first honor is not easy, because from the global report issued by Euromonitor, the financial crisis and the impact of the continued spread of the European debt crisis, the global demand for household appliances continued to shrink, including the world's top ten white power brands look, the average share appears to have slipped. Haier, however, with differentiated solutions in the global regional market share continued to increase, its 2012 large household appliances up 10% year-on-year, is the world's top 10 brands to achieve double-digit growth in the brand. Also in China's domestic market, in the case of other competitors ' market share has dropped sharply, Haier's refrigerators, washing machines, especially home air-conditioning still maintain the highest growth in the industry, air conditioning business growth is more than 40%. It is noteworthy that Haier's profit growth has for many years exceeded its scale growth, 2007 to 2011, Haier's profit composite growth rate of 38%, is the income growth of more than twice times, cash turnover days (CCC) Negative 10 days, this is the network era of Haier implemented two major transformation effect, From the traditional business model to the single and one-win mode of implementation to further enhance Haier's Internet age users demand response speed and profitability, and from selling products to the transformation of services to sell the service in the competition with other rivals in the absolute leading position. In addition, the single and one-win mode of Internet characteristics makes it have a crossThe ability of cultural integration, Haier in the acquisition of Sanyo White power business after the establishment of Haier Asia International, the single and one-win management model by the Japanese local staff and management team recognized, and attract local first-class talent to join. It is noteworthy that, after the development stage of brand strategy, diversification strategy, internationalization strategy development stage, global brand development stage, 2013 Haier Group announced to enter a 6-year network strategic development stage. Haier Group pointed out that, after entering the 5th stage of development, Haier will seize the third industrial revolution of the opportunity to "no successful enterprises, only the era of enterprise" concept, to adapt to the needs of personalized production, implementation of the network strategy, its foundation and operation reflected in the network, Mainly two parts: networked market and networked enterprises. Networked enterprises can be summed up to three "none": the Enterprise without boundaries, that is, platform-type team, by single and gathering, management without leadership, that is, dynamic optimization of the human single self-propelled; supply chain without scale, that is, mass customization, on-demand design, on-demand manufacturing, on- It is clear that Haier, who is still growing at a high speed, has to adapt to the new challenges of the networked strategy era, but has forward-looking and technical leadership products and solutions from Haier's Las Vegas ces show at the recent us at the U.S. Its network development stage will still lead the global white electricity industry's pace.