Four embodiment of good usability of website

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Website usability is the webmaster most often hear a word, has the good usability website not only has the benefit to the user, is also very friendly to the search engine. The purpose of the search engine is to help users find valuable information, the site's usefulness is also to stand in the user's point of view, therefore, a good practical site will generally have a good weight, search engine will give it enough trust. But, the website wants to be practical, not stationmaster to decide, the search engine nature has its own standard, below according to own one point experience gives everybody from four aspects summary, welcome the exchange.

Practicality embodies one: color, typesetting and loading speed

Color must be in line with the public aesthetic standard of hue, we generally prefer warm colors, warm tones are not easy to match too many colors, only need to determine the main color on the line, some webmaster not too much attention, in fact, is in the loss of users. Typesetting must be clear, logical, classification unambiguous, and loading speed is also a lot of webmaster emphasis on one aspect, loading too slow, that is not strong practicality.

Practical embodiment Two: page stay time and total time

Page stay time can be seen in the background statistics, a page to stay time can not fully explain the good or bad, such as news sites, daily traffic is huge, while watching news of the length of time is also different, once, must cooperate with the user to stay the total time and a single page stay time to judge, if the total time is longer, A single page stays a relatively short time, so the usability of the site is generally relatively good.

Practical embodiment of three: bounce rate and PV side reaction

The bounce rate of the website is an important index, it can reflect the quality, stickiness and practicability of the website from the side most. If the jump rate is particularly high, it means that the site's stickiness is not strong enough, can not attract users, then this is a variety of reasons, there may be content is not, too monotonous, there may be a more chaotic structure, users do not know how to start, especially a flash and JS more sites, the function is unusually complex, the author has encountered , the practicality is not strong indeed. In addition, the site's PV can also be from the side of the site's usefulness, the general PV higher on the side can reflect the practicality of better, otherwise the user may close the site to browse other sites, PV higher from the side of the user's favorite site.

Practical embodiment four: breadcrumbs exist everywhere

If the most practical aspect, then the breadcrumbs are undoubtedly the navigation. Many sites, whether on the home page or inside pages, have a breadcrumb guide to do so that users know where they are. A website if the content is more, and without breadcrumbs is very difficult to imagine, it will be very difficult to find the content. Search engine Naturally also noted this point, if the site does not have breadcrumbs, search engines will think that the user experience to spend the bottom, to be strengthened, when included in the time can not follow the breadcrumbs to crawl.

The usefulness of the site is generally not easy to subjective judgment, for users, everyone has everyone's preferences, the search engine is the same, in addition to the points mentioned above, the search engine will also through a number of user actions to help judge, such as the site was directly searched the number of times, the number of collections, The number of times they were added to the referral and sharing. I hope the webmaster also pay attention to these aspects, so that the development of the website can be more smooth, a higher level. Well, this article by the Shenzhen website Construction (http://www.zijiren.net) feeds, A5 starting, reproduced please indicate the link, thank you!