With the rising of the network electricity quotient, the planning has not only belonged to the professional person's work scope. Personal sites, personal shops, small, micro enterprises need to promote planning. How to quickly understand the gist of the plan? It's important to find out what the electrical business needs to know. As far as the author's experience is concerned, planning needs to focus on the core of four points in order to make planning succeed.
First, planning must find a clear theme to absorb the audience
We know that planning is to launch products, to achieve the purpose, and the reason for planning is to weave events, packaging ideas, find a channel to sell products to the audience. How to find the audience, and the audience to absorb under the plan is the key goal. And the audience is absorbed, must be beneficial to their own. Therefore, before planning, must consider a bright theme, can put the audience firmly. Either the rich content, the product characteristics, or the preferential price, etc., must have a theme before planning. Just like Zhuge Liang Cottage planning is, to Liu Bei set a good position, find a foothold theme ideas.
Second, planning must have a beautiful coat, so as to attract the audience
Absorption and attraction are not a concept. Absorption refers to the whole of the audience's marketing action, attracting simple is to attract the attention of the audience. We know a common sense, want to let planning success, someone must participate, and how to involve people, in addition to a clear theme, but also have a beautiful coat, can make people feel the whole planning is comfortable, the whole process is pleasant and worthwhile. For example, you are planning a project, you must design a very beautiful sign. This is a beautiful coat.
Third, planning must be promoted as a cushion to expand the audience
Promotion planning is usually a word, that is because planning is to promote, the same, promotion is one of the most important steps in planning. With a bright theme and beautiful coat, we will launch the important implementation of planning-promotion, with careful planning, promote more easily absorb the audience.
The plan must add the user stickiness strategy, in order to accumulate the audience
Many users do not know that the most important point of planning is not exposure, but to retain users, so that they become their long-term users. For example, many users often plan the method is to reduce prices, for personal gas, but after the popularity, how to retain customers is the focus. Therefore, we must consider this in the promotion of planning. How to increase user stickiness, that is, at the same time planning, at the same time to plan some long-term to attract customers. With products, with concessions, with small gifts, with gesanchaiwu activities, with a good service attitude, with some to allow customers to collect, share a good way to increase user stickiness.
As long as the above four points in mind, then in the promotion of planning, everyone is to promote the master planning, promotion will be more effective. This article from the shopping rebate sharing website http://www.fffy.com.cn/exclusive original writing, A5 starting, reproduced please specify the source
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