Four factions online supermarket full contact: has formed a rival trend

Reporter investigation found that 1th stores as the representative of the "Network of business" online supermarkets and traditional entities to open the online supermarket, as well as the community online supermarket, Cofco I buy nets in the market has formed a rival trend. Network Business Representative Brand: No. 1th Shop Network online Supermarket, because of the team behind the more professional, e-commerce understanding of higher, and has the right to decide, so the operation is relatively smooth.　　Such companies do not need to be online and offline deployment, all resources are concentrated online, easier to manage. In addition, some online supermarkets also opened up a new profit growth point, such as their own platform business, the introduction of businesses, and the platform for the merchants to provide logistics, after-sale services.　　In this way, as a Taiwanese online supermarket will not be a single profit point, in a short period of time, by a relatively serious impact. This part of the online supermarket sales of goods, not limited to the traditional supermarket sale of things, even including musical instruments.　　Although the sales of these goods are relatively low, their profits are much higher than those of other goods. The network Business Department Online supermarket's representative is the 1th number shop, it obtains the international retail giant Wal-Mart's shares this year, but it still grows up from a pure electronic commerce company. Zhaojing, an E-commerce expert at the Chinese Academy of Social Sciences, said that shop 1th had solved some of the distribution problems through its own logistics, which was the key to the survival of online supermarkets. Because, if consumers buy oil, salt and other necessities of life, logistics will not timely affect people's daily life.　　Zhaojing further pointed out that online supermarkets to further development, we should do a good job in a region, and then gradually expand, scale is the direction of enterprises.　　Comments: Open platform to ease cost pressures. The supermarket is representative of the brand: Sam members online store century Lian Hua, the United States, Wal-Mart and Metro and other foreign supermarket giants have opened up online battlefield, the formation of the supermarket department of the online supermarket map.　　However, because its main business is to do traditional physical retailing, many supermarkets do not specialize in the line. An industry expert, who declined to be named, said that with the number 1th store and Century Lian-Hua's online supermarket as an example, it is a Shanghai enterprise, but there are many gaps. From the layout of the page, 1th Shop concise, gorgeous way to brighten the eyes of the century, Lian Hua, "Lian Hua OK" online Mall page lack of characteristics, it is difficult to attract the attention of consumers.　　From the way of settlement, the general online supermarkets need to become members before shopping, settlement. In the "Lian Hua OK" Online Mall registration platform for membership procedures relatively cumbersome, and the registration of the number 1th store members are simple and clear, the most concise and convenient way to attract consumers.　　From the logistics point of view, supermarkets are mostly online supermarkets do not have their own logistics system, so it is difficult to effectively expand their business scope, resulting in the loss of tourists.　　At the same time, the supermarket department of online supermarkets can not be mentioned is its adequate supply and long-term business relationship with suppliers, which is the network of online supermarkets unmatched.　　Comments: Channel advantage is difficult to conceal logistics defects.　　The major of the integrated category represents the brand: Cofco I buy the netIntegrated category Giants online supermarket representative of the grain I bought the net also gradually in the online supermarket to stand out.　　Recently, COFCO Group put forward its Cofco I bought the net to create "China's first Food Network sales platform." As the Cofco group of the top 500 enterprises in the world, it has been "net" as early as 2008.　　So far, Cofco I bought the net in addition to selling Cofco group's Great Wall Wine, Jindi chocolate and other well-known products, but also introduced Davidoff coffee, Alicia Natural mineral water and other imported food.　　Unlike other traditional supermarkets, Cofco has been playing an important role in the daily life of grain and oil food providers.　　With the advent of the era of online shopping, Cofco Group uses its own advantages to integrate all the resources to the "whole industry chain food Enterprises" goal. Industry experts said that because the Cofco I bought a lot of goods from the parent company Cofco Group, which minimizes its procurement costs.　　With this August Cofco I bought online fresh products, consumers in this site has more shopping options.　　Comments: The whole industry chain support without fear of "burning money." Community Department representative Brand: E Family Online supermarket Community department online supermarket representatives include "Big Warehouse", E family online supermarket. Community Department Online supermarket, most of the online set up purchasing points. With Express and trading tickets and other business choice chain convenience store as the agent point of different, community online supermarket Select more community of small smoke hotel, etc. as a purchase point. These purchase points can temporarily save consumer goods, for consumers to mention, can also become an online supermarket distribution army.　　In this way, consumers can also pick up the goods at the purchasing point even if they are not in the harvest place. In addition, the Community Department of online supermarket business more life, it can not only provide services such as charge recharge, but also to provide water and electricity, such as fees to pay services. However, there are fewer commodity categories in the community online supermarkets. Moreover, the Community Department online supermarket on behalf of the Big Warehouse recently announced the temporary closure. However, many e-commerce insiders are still very optimistic about the Community online supermarket line integration model. Zhaojing said that the integration line under the online resources for the supermarket this kind of business is a good attempt.　　But the difficulties of large warehouses let us see at the same time, to pave the purchase point, must carry out strict cost accounting, as well as sufficient upfront investment.　　Comment on: Main convenience commodity variety to wait for rich. Commercial newspaper reporter He Heng Kosunghuyan share to: