Four forms and consequences of modifying site titles

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Site title for a site is very important, whether it is for search engines or user experience and SEO, the title of the site to write all affect all of this. Modifying the title of the site is also a very common thing, just beginning may you set the title to a certain degree has been unable to meet certain factors, you may adjust and modify the title. Match SEO today to talk about modifying the title of several forms of Web site and its damage to the site:

First: Replace the keyword

Perhaps because of the title of your site now some of the keywords can not meet your clicks and traffic, so you want to select the keyword to replace the previous site title. Such a direct replacement of the title of the site brings the most serious consequences. Generally speaking, you replaced the keyword today, the site may have a reaction the next day, the existing keyword rankings will also fall very powerful, even after hundreds.

This replaces the site Title keyword search engine will be very important, not only the rankings will fall, the snapshot may not be updated. So the replacement site title reset is a very dangerous way, not to the last resort, we must not easily try.

Second: the deletion of keywords

Planning can not keep up with the changes, may start to set a few core keywords with the later business changes need to be cut, such as the deletion of keywords for search engines can still tolerate, and will not be the existing core keyword rankings cause much harm.

Third: Add relevance keywords

Deletion keyword influence is not big, then add keyword? For the site should not have the right to reduce the risk, as long as not to increase too much, such as their own site originally only two keywords, want to add a go up, such as the danger should be very small! If you add a lot of words up, it is unrealistic to want to let the search engine to accept the right to fall.

IV: Add irrelevant keywords

Add unrelated keywords to the above increase is related to the key words are the right to drop the coefficient must be big! Because you add the keyword and the content of the site is not consistent! This is not impossible, because many webmaster friends like to take the search engine to joke. See which of the more popular keywords, want to add to their own site, so that their flow more, in fact, this approach is completely not in line with the optimization of SEO principle!

Modify the site title old station and the new station or there is a different place, the new station may slow down your snapshot or drop the right to pull hair, for the old station is not too much impact, as long as you "fine tuning" reasonable, may also help your site rankings!

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