Four ideas of website target customization

Absrtact: A good website must first have a good website goal, only then clear own website goal, can effectively promote the plan, does not have the clear website goal cannot promote effectively, then does not have the profit. The goal of the site is actually

A good site must first have a good site goal, only clear their own site goals, in order to effectively promote the planning, there is no clear goal of the site can not be effectively promoted, then there is no profit. There are also some tips on how to make a website goal, not what you take for granted. Today to share with you the goal of the establishment of the relevant ideas, please correct me.

First: When to set: Site goals are generally set up before the building, you know a target market, after the study, the steps to go through the detailed list, and then modify their own to determine whether the feasibility of the final goal of the site to set the stage, rather than take a step to say one step, Or look at which industry has a future in a hurry to do a website, wait for the station to make the site after the goal, so that you will be equivalent to around a program in the promotion, rather than according to your heart expected goals in the promotion, because you do not fully consider the site when the target market.

Second, to WHO to see: The goal of the site must be to the webmaster to see for themselves, not to your customers and boss to see. To customers to see is the product, to the boss is to see the performance, to the webmaster himself to see the goal of the site, the site is directly related to the purpose of the site benefits but not equal to the benefits of the site. For example, "to provide customers with a complete solution", which is for users to see; "Sales increase 20%" This is for the boss to see, "Today's increase of 10 VIP members", this is for the webmaster to see for themselves. So don't confuse a lot of connected concepts. Clear your goals and clear your direction.

Third, how to do: The industry is different, the goal of the site is certainly different. For many business malls, the goal of the site is direct sales, let the user put the product into the shopping cart; for some corporate websites, sites just play a role in the display, so as much as possible to let users leave contact; Some service-class sites, the value of which is not the first sale, but later value-added services, such as site classes, software classes, So, free to provide as many users as possible to use is the site goal. Some advertising sites, whether it is PPC, or CPM, users need to click on your page and keep enough time, so, the more high-quality, sticky users of the interesting content is the first choice of site goals.

Four, the micro principle: here called the micro principle, because these viewpoints only represent my own opinion, after all, each profession is different, but generally must follow the reality, measurable, the action, the cut biting and so on four principles. Reality means don't force the user to do something less likely, for example, some products or equipment on the million, not directly on the online transactions, but to actively guide customers, to facilitate the completion of the offline transaction; measurable means that the site's goals can be accurately tested, to see what works, those who do not need to improve Action refers to the webmaster can see the user behavior, such as registered members, leaving contact, and so on; cut biting refers to do not try to all-encompassing, not to give users too many choices, or users may not be a choice.

A good website needs a good website goal to guide, a good website goal needs a good marketing staff to study and formulate, therefore, from the overall grasp of the idea of their own site's goal positioning is also very helpful. Different industries have different purposes, other people's goals may not be suitable for you, do not blindly to imitate. Blindly do the station will only waste your time, since do the station will be good planning under the goal of the site and the future development of ideas, only these rules are smoothed out, after the site planning promotion will be more effort, otherwise, just play an unprepared battle.

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