Four key factors of how to successfully use hot events for marketing

Source: Internet
Author: User

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Whether it is a personal site or a company's website can not be separated from network marketing, even if Baidu and Google will use their own channels for marketing, such as Baidu bidding and Google promotion, etc., network Marketing has become the internet operation of the compulsory course, but in the network marketing many of the planners have encountered or large or small setbacks, For example, after a carefully prepared several pages of press releases, but also invited the major software experts to plan, however, this article is rarely reproduced in the media, you reported that the incident is not to be concerned about, even if it is concerned about the small moon is rarely the case as popular, let alone now such as "Lets bullets fly" such a good Word-of-mouth report!

So how do you use events to sell? In fact, we look at the previous inception of the Dream Space marketing and now let the bullet-flying marketing can know a successful event marketing must have the following four elements:

One: The importance of the content of the event

At the end of the year, surreal always seizes our eyeballs, visible surreal the importance of this content, and the scope of the impact of surreal is very wide, for event marketing, the impact of the scope of the more natural effect will be better, and the impact of the group is young people, then the Internet potential value is greater, The movie is so, the Internet company is also so!

Two: Proximity

If the event itself is psychologically, geographically accessible or relevant to the audience, the greater the value of their marketing, psychological proximity mainly includes occupation, age, gender and other factors, and some groups for the region, the colony or once gave their lives to bring good memories of places can always bring them emotional appeal, So when planning event marketing, we should fully consider these psychological factors as well as the geographical factors! So that can be guaranteed to be accepted by the vast number of audiences!

Three: Interesting

The so-called event marketing is to use people's attention to this event, and then understand your company brand, or products, and events can not be the vast majority of people concerned about the event itself is not interesting, such as the audience feel not new, strange, abnormal, bitter, comedy and other factors, After all, people for these events are always very interested in, such as the success of the monthly event marketing, is the use of people's interest in abnormal things, when an event can have the above a variety of fun, often its marketing value will be greater, can affect the masses will be more!

Four: Public

For example, in the event marketing of bullets flying, all the use of Chow Yun-Fat, Jiang, GE, such as the influence of male stars, we can see on the internet for these three people write the soft wen, and the marketing object is to let bullets fly this film, through the people of the three people's interest and goodwill, Constantly let the audience feel that let the bullets fly is indeed a good-looking drama, of course, in addition to its own film is good, get a good reputation, and then from the event marketing into Word-of-mouth marketing, which has risen to another level! Therefore, the marketing of the incident inside the best people have the public, so the value of marketing will be big!

Online marketing is now a lot of ways, and ça, is to allow the vast number of audiences can accept their own influence, and let them to their own marketing things to pay, then to do this, the above four elements is essential, of course, there may be other skills, hope that the majority of webmaster friends to discuss! Source: www.shouxialai.cn Weight loss drug list original A5 first, reprint please keep.

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