Four key points of socialization marketing of new media

Source: Internet
Author: User

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Marketing not necessarily are money to solve, although said no money is absolutely not, first of all to make clear marketing products before, I understand it as internal strength.

1 Product Services account for 40%

This product is narrowly defined.

E-commerce as a supplement to the traditional industry, more time is only a means of marketing to the offline channel of a supplement.

Traditional marketing elements such as user groups, product lines, brand modeling, logistics, warehouse management, supply chain management, and so on a series of traditional brands in the embodiment of the need to be fully reflected in this link.

This is part of the important factor that determines whether a consumer will spread your word of mouth. For example, a new egg, I have always been very respected new eggs, because of the immediate experience of their return service, quickly and without excuses, the terms of any of the issues stated in the article will not be thrown back to the consumer treatment, will be like the friends around to recommend new eggs. In addition jingdong things cheap so a few dollars, but I will be with the people around the clear introduction said Jingdong return must even scold and cheat can be successfully done.

Products and services are always the main theme of business, whether or not engaged in E-commerce, is the truth.

2 Ease of use of web products accounted for 30%

The site itself is also a product that includes all aspects of UI design, usability, user experience, and backend data-level design, as well as a process of communicating and communicating with users. Psychology has a special course called human-computer interaction theory.

This, the Web site's UI accounted for only 40%, is a concentration of the larger place, the overall information structure of the site, logic, flow accounted for 60%.

Many sites look very professional, the security index has risen sharply, the first time used after no longer, such as Alipay's water and electricity, simply let the head big.

Some websites don't look so professional, so they go to other users to judge him, to see if it's worth trying. User reviews and third party reviews are a good complement to this.

The future of the Internet this way will become the enterprise to get through the various links of the mouthpiece lifeline, so the design of the underlying structure, must want to long-term ability to reduce the cost of loss.

3 operating strategy accounted for 15%

Twitter is red, but his victory in the market is not just a triumph of technology.

The key to an operational strategy is the person you want to make a user of, or what you want to become.

The club of the Europa League has so far remained a fully enclosed form of community, well filtered out a lot of redundant information, and this community has been developing for many years now, and gradually formed a special community of acquaintances, and the reason for the early attraction of these ideals or motives is to share their views, Opinions and other articles of a certain quality. The most famous part of the community is the one who wrote the Goku. and left-leaning (the Quick Cat plus whip is his work).

Rice is not just a meal no, not because of his UI his function, but in the rice with the people, in addition to Ai Weiwei, such as the top figures, as well as the small fruit and other folk star, there is a special collection of a small certain name of a small classmate, and rice no matchmaker, these make the meal does not seem to be a real person, Not a cold machine.

Sina Weibo is doomed to success, why? Sina Blog success? The original blog resources in the integration of Sina Weibo, semi-closed test form, effectively control the quality of the content so far, but also to meet the majority of the Chinese people's fans mentality, this move is the time, and also very wonderful.

We have not only created a child-product, we are more obligated to let him grow into a mature and valuable person.

4 market promotion accounted for 15%

This estimate is the most appropriate part of today's topic, to push the product out.

Promotion is a lasting war, no different from war, strategy, deployment, implementation, efficiency, this must adhere to the end, and strive for full marks, before you can make your products in the most difficult time may find life-saving straw.

Soft Wen: Internet users to identify the ability of advertising is very strong, if not write a very good soft text, then directly on the ads, always more sincere than those who put the lame pure innocent. Do you remember that interesting Austrian-American test paper? In fact, it is a wonderful soft text, there are organized hands, you see?

Circle: The network of influence within the circle is the same as life.

Advertising: such as PPG and VANCL. PPG has given us a new business model, compression links face consumers, PPG by virtue of a perfect story circle to the money, the big line in the traditional media advertising, of course, I do not understand PPG's order conversion rate in the end is how much, but the cost of a single data will be very high, stars, advertising production, Media selection and so on a line of many links, and the face of the main user is not necessarily Internet users, and this group of people have online shopping habits will have a discount.

Vancl walked a not quite the same way, a large area of choice of network media advertising, do not discuss the issue of advertising expenses, the face of the user must be Internet users, coupled with the internet shopping habits of the people discount, this cost and probability theoretically more than PPG ideal. So aging says we use the Internet to solve problems.

Choose the ad carefully and make your money more efficient.

Channel: The audience, the typical channel-style victory.

Offline channels and online channels are a very good complement to each other, and my former club looks pretty good lately, I call it the victory of the channel, the line in the constant open shop, open shop itself is a supplement to the advertising channel, and then the users under the line to the line, with the forum soft text, in the short term obtained a better effect.

The Internet for our promotional channels to provide no national boundaries do not have the time restrictions such as the promotion of the way to seriously manage their own, but also a basic construction channels.

Long Tail: 80% is the mainstream, to deal with the mainstream users of the mass products, traditional media advertising the quickest. But for that long tail, we also rely on a long way to penetrate, select targeted groups, circles, professional groups, small areas of the spread of accumulation. College students ' career development Public welfare action Wing plan now on the long tail of NGO, the wing gang is trying to save a little bit of their energy, a full-blown outbreak.

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