Four key points to improve the executive power of network Marketing

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People, sometimes it is really forced to the point of desperation to really pay attention to action. Therefore, in contact with many enterprises, understand the importance of network marketing enterprises a lot, know the network marketing strategies and methods of many enterprises, but after the study really fell to implement less. Execution culture is especially important in the practice of network marketing. Those who have achieved success on the network, no one is not a strong action, the implementation of the enterprise in place. Ma Yun said, "I would rather have three streams of creativity and first-class implementation, and not three-stream implementation and first-class creativity." If you don't do it, it will be no result.

I have written an article on marketing executive power-"compulsion, communication, self-awareness-from a promotional campaign on the three levels of marketing executive Power", published in the tenth issue of the 2003 "Sales and Marketing" magazine, the article analyzes the marketing executive power of several key points. Contact with a lot of enterprises, they are also doing business, the implementation of the problem is indeed now small and medium-sized enterprises boss more headaches. It not only manifests in the enterprise's marketing activity, also manifests in the enterprise management each aspect.

In particular, network marketing is a new knowledge for traditional enterprises, the new method is to use Internet technology and internet platform to do marketing knowledge, the vast majority of corporate bosses and marketers have not been contacted, and professional network marketing talent is very small, so the implementation of the more difficult, Sometimes even if the network marketing strategy, it is difficult to carry out.

The reason, there are probably the following:

1. No professional network marketing talent, even if the network marketing is very important but do not know how to do;

2. Offline business is passable, the enterprise has not been forced to live, network marketing can do not do;

3. Try to do, but meet some problems and difficulties to give up easily;

4. For some time, found that there seems to be no imagined effect, began to doubt the value of network marketing, so give up;

5. The boss also felt that the network marketing is very important, but due to the business is too busy to take into account, a drag and drop, nothing;

6. No flow, no system, a lot of ideas, do not know where to start;

7. There is no network marketing performance evaluation standards, do not know how to manage Network marketing team, implementation is not in place, the results are not clear;

How to solve the problem of network marketing execution ability?

Here I first clarify some of the misunderstanding of the enterprise.

Have a good network marketing program, think can achieve the desired results.

There are a few will do the promotion of the people, think that the network marketing do a good job.

Get a little bit at a certain stage and think you can keep that effect for long.

Learn and master a lot of network marketing methods and skills, think can be all right.

In fact, most of the traditional enterprises are in the introductory stage of network marketing, more martial arts in the level of marketing, attention is some network marketing methods and skills, rarely related to the management level of network marketing. and efficient, ultra strong Network marketing executive power, must be related to management. Therefore, since the network marketing as a long-term strategy for the enterprise, we must put equal emphasis on marketing and management, two wheels, neglected.

Four key points to improve the executive power of enterprise Network Marketing:

First, the strategic comb

Enterprises in the development of network marketing strategy, according to their own strengths and advantages of the enterprise, to grasp the main contradiction, prioritize, easy after difficult, rhythmic, and step. After strategy formulation, must let each member of the team clear and understand, the unity, the clear direction, everybody strength to one place to make. In this process, everyone's attitude is particularly important, attitude determines the level of investment in the work.

Second, process planning

According to the established network marketing strategy needs, the whole operation process analysis, determine the key business processes, the operation of each process points, especially between the network marketing departments and the network marketing departments and other departments of collaboration, must be the core of each node to find out, so in the network marketing in the actual operation process, Efficiency will be greatly improved. Text/Wang Peng, otherwise each collaborative node will become an obstacle to the implementation of the impact.

Third, the architecture system

According to the above process and key business process analysis, clear Network Marketing department functions and job responsibilities, from the personnel selection, day-to-day management, pay grade, performance appraisal, incentive measures, from the system level to ensure the implementation of network marketing work. Especially for the specific situation of enterprises, the design of network Marketing KPI indicators, as a key basis for the evaluation of network marketing personnel.

Skill Mastery

According to the needs of enterprise Network marketing strategy, through participation in training, talent introduction, self-learning and other means, master the necessary knowledge and skills of network marketing, including the basic concept of network marketing, network marketing of various promotional means, marketing-oriented web sites or online shopping malls, Taobao shop, such as the construction, maintenance, optimization, search engine optimization, Network Marketing planning and copy creation, customer service communication skills, online trading skills, and so on, to remove the skills in the implementation of the blind spot. This article from http://www.srzxjt.com/Article/pinpaiyingxianglitis_1.html release A5, if you need to reprint, please specify the source, thank you!