Four kinds of matching relationship between key words and title

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Title is one of the most important ranking factors, the keyword in the title of the matching form will directly affect the final ranking in the search results. This article shares my understanding of the keyword and title matching relationship, of course, this is only KYW self experience, welcome to communicate with each other.

Four kinds of matching relationship between key words and title:

First: Absolute match

Absolute match, refers to the search keywords and page title value exactly the same (note, I said is exactly the same), in the SERP example:

Http://www.88106.com/xiaoshuoinfo/110/110172.html

Second: Full match

Full match, refers to the Search keyword and page title local absolute match. This form is most common, serp examples:

Http://www.88106.com/html/110/110172/index.html

The third type: Word matching

Words consist of more than 2 words, such as Shanghai, handsome, mutton.

Word matching, refers to the search keyword in the title of the presentation is divided into several words of the matching method.

Http://www.88106.com/html/110/110172/3851013.html

The word match appears the state to be more, here relates to the occurrence order, the local conjunction and so on. For example:

• Split-in-order display:

Http://www.88106.com/html/110/110172/3851013.html