Four levers needed to be balanced to improve website conversion rates

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A few days ago and a webmaster friend chat, he is very depressed to tell me, the site is now more and more difficult to do, their own site about 2000IP per day, unexpectedly monthly income of less than 200 yuan, I was a little surprised, and then after careful analysis found a very large reason is the conversion rate caused. Its site's jump rate is particularly high, many users visit a page directly after the walk, not to mention repeat customers. These flows are based on a lot of content, but they do not have much help with profitability. After the chat, this question caused me to think, although my own website does not exist this problem, but I believe that some sites will encounter similar problems, so if the conversion rate increase? This is a very big problem, but to do their own efforts, summed up the following four aspects of the content, today to share with you, Welcome to the Brick.

Lever One: Speed is the prerequisite, time is the first

When many users come to your site, especially the first time, what do you feel is the most important thing? is the product, the copy, the color? The answer is in the negative. Is the speed of the website, take me personally, if open a website need 3-5 seconds, then the mood of browsing is obviously affected, if more than 5 seconds, it has been seriously affected, or even shut off. If we are well-known brand sites, the impact on the brand is also negative. This lever is intended to be a long-term friend of the station, must overcome, if not meet the user access to fast demand, then this will be a dangerous signal. For example, diploma to buy this site, although the site is small, but the use of space is high-quality, the purpose is to grasp the visit of every customer.

Leverage II: Layout is basic, simple and practical

The function of vertigo is not the goal that we pursue, we pursue only simple and practical, user 8630.html "> Sometimes it takes more than 30 seconds to find a function. We do not advocate that such a layout will not let users feel that we are very advanced or High-tech, Users just worry about whether they need to be able to find in the quickest time, this is our intention to do the station. If not, then the customer will be lost in the bad user experience. At the same time, search engine spiders will be a bit overwhelmed, crawl included is not going to be very smooth. So we have to cross this lever and do it in a simple and practical way.

Lever Three: Light tone collocation, basic three color

If you are selling a product with a higher unit price or a female user's website, you need to pay more attention to this. A very appropriate tone with the site can kill some users seconds, so that users will instantly trust our website, even if not fully believe that the degree of preference will be greatly increased. Imagine a very personalized color of the site, can win the trust of the public? These are either overheating or cold color or the personal preferences of webmaster, or perhaps only very few users can accept, but our site is to meet the overwhelming majority of users, we must pay attention to the basic three-color problem, That is, a Web site's best color not more than three colors, this will give people a sense of comfort.

Leverage four: content needs to be enriched, high-quality guidance

Speaking of the last, but also to return to the content, customers to the site, after the first few impressions, the rest is the most core, that is to provide the core content or products. If is the product class, the best method has two, first is provides the probation; If it is the site of information, provide offline services, then the copywriting will be a big effort, can not casually collect or paste replication, because users see the content of a mess, it will be taken for granted that the Web service is a mess.

After the above four points of transformation, the site will obviously become more different, more simple and practical, conversion rate is also unknowingly improved. Some customers look at the quality of the website or service how, like from the smallest details to look, because only the details of the site is really good site, if a site itself there are many problems, then how can serve good customers?

This article by the Diploma to purchase Webmaster to provide, url: http://www.pimalan.com/, reproduced please retain the copyright, thank you!