Four main factors that affect page quality

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A lot of webmaster are included in the page for the problem has been in distress, do not know how to correct the operation of the station, only to facilitate the inclusion of the page and the long tail of the word optimization. Want to make the inside page normal collection, first you want to clearly understand, want to be included in the page, it to improve the quality of the inner page, then the factors affecting the quality of the page?

(i) page opening speed

The opening speed of a page will directly affect the quality of the page, imagine when a page opening speed is very slow, that can also be beneficial to be included? Let's not talk about rankings. Know that spiders mimic user behavior.

• So how to solve the problem?

It is imperative to choose a good space. Another point is that the content of the page itself is not standardized, it is recommended to use Google's research and development page speed tool, it can help you correct the correction of deficiencies.

(b) Relevance of page keywords to content

must guarantee the content and the keyword high correlation, when your keyword and the content does not conform to, then the user according to the key word comes in the time will discover it and wants the content to be different, will directly close this page, has increased the user's bounce rate seriously.

• How to reduce the bounce rate?

The time the user stays on the page depends on whether the page can be satisfied with the user's needs. If the text is some bad article, the user will quickly leave. So the importance of content is particularly important.

(c) The correct setting of the chain within the page

Many webmaster for the keyword ranking, but also added a lot of internal page links, especially in the body, a keyword immediately add a stroke text, want to add all the text of the previous stroke text. Know that users do not like the article with too many links, and they do not need to go to the point.

• How to do the internal chain correctly in the article?

Keep in mind do not because of keyword ranking and do the chain, but according to the needs of users to do, when the article appeared some users more difficult to understand the words, this time if you do an anchor text, it points to introduce this word related page. Then this is the effect of the link, not only to meet the needs of users, but also can lead to user clicks, increase PV.

(iv) Correct use of page article elements

When you are in the SEO forum, related books to see the use of article elements can be added to its page, the article in their own site to add a lot of elements, but this not only did not let the search engine to add points to him, but will be the search engine that the excessive optimization caused the deduction points.

• How to use article elements correctly?

First look at the article element, which includes h1-h6 tags, b tags, font size settings, such as text-related settings. When you set up this label, ask yourself if you are setting it up for the user to read better. For example, the small section of the title can be bold, the title can use H tags, etc., detailed usage can refer to Baidu Encyclopedia, Google Webmaster Guide, these two are completely based on the needs of users and related adjustments.

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