Four main points to be paid attention to in soft text promotion

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In the increasingly competitive market environment, more and more ads, the audience's boredom is more and more high, looking for a "petitions" advertising way to become the target of business, soft text promotion came into being. Its breeze, quietly stop in the audience in the heart of the spread of the effect, so that the audience in the State is not aware of being captured. Good soft text can often play an unexpected effect, then how to write a good soft wen? The editor according to the experience, summed up four major points, and share with you, common progress:

See through the essence of soft text

Soft text promotion, is the use of text to do soft advertising, through the text narration, will want to express the demand point silently sent to the audience, so that it in the uninformed situation will accept the information you want to pass, so as to achieve brand awareness, product sales.

Pinpoint Target Customers

Soft text promotion and other advertising, the first is to clear to whom to advertise. Only the clear target is who? where? to choose the right language style and put the place. For example, we want to do a weight loss products, first of all to identify who needs to lose weight, these people's heart characteristics, consumption and consumption habits have? which forums do they like to surf? Where do they look for weight loss information? Then you know how to "bump into" them.

Determine style of writing according to characteristics

Different products of their audiences are also different, they may have age, occupation, education level, and so on, and so their preference for style is also different, which requires the creation of soft writing, to adopt a targeted language style. For example, weight loss products, its audience with young, fashionable people in the majority, then, you write soft wen should choose the words that young people often say, such as: Have wood? Can't hurt! But also must pay attention to degree, cannot have the grave, lets the audience cannot trust.

It is noteworthy that the soft Wen is not an academic paper, the audience is not a scholar, they will not spend a lot of time to study, analysis, so the soft wen can not write too abstruse. If they don't see it for a few times, they lose interest in reading, and your elaborate "traps" will not catch the prey.

Soft and hard to have degrees, imperceptible

The highest level of soft paper is to let the audience accept the information you spread, and show interest in the enterprise or product, and stimulate their desire to buy. Here, to remind you, do not take the audience when the fool, with the diversification of advertising forms, the consumer's ability to screen ads gradually increased, a little inattentive will be consumers a glance through, as rubbish discarded, even look at a glance.

For example, there is a person to our editorial office for editing, he wrote the soft text according to the requirements, whether the plot of the idea or sentence, is painstaking, but he was eliminated. Why? The reason is that he wrote too naked, discerning eye is advertising, people disgusted, even if the flow, ultimately can not facilitate the transaction.

In short, the editor felt that the promotion of soft text is a profound knowledge, want to achieve a high level, but also need to continue to cultivate, the road is still very long, the editor will work together with you, perseverance, strive to their own ability to mention higher levels, creating more high-quality soft wen! This article by the birth of male and female early know http:// www.hnks114.com/handwritten original, reproduced please indicate the source, thank you.