Four marketing rules for rapid and sustainable development of enterprise website

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Many enterprises in the process of doing website promotion, often encounter a variety of problems. Just started doing network promotion, the effect is more obvious, but after a period of time, the effect of good when bad, tried a lot of promotion methods, the results are not ideal, want to have a stable effect is difficult, let alone improve the effect of more time is helpless, so that enterprise network marketing into a dilemma. How to let the rapid and steady development of enterprise website, has become the heart of many website operators. The author in this problem also puzzled for a long time, deliberately to consult some friends, from the Blue Bee technology a friend, to my feeling very deep, they are mainly doing corporate website promotion. In the communication with him, learned a lot of things, following the collation of a number of ways to make the site rapid and sustainable development, hoping to help everyone.

A stable flow channel is fundamental

An enterprise website want to fast and sustainable development, first of all to ensure that your site traffic to fast and stable growth, because the site traffic directly affect the effect of the site. Access to the promotion of the flow of a variety of ways, where the need for operators, and constantly try to find suitable for their own site promotion methods, and constantly expand these methods to obtain more traffic. such as the natural Search engine optimization rankings (SEO), as long as the stability of the site keyword ranking, the basic flow will be more stable, and then continue to expand more keywords to optimize, with the number of keywords continue to increase, you can achieve stable and sustainable growth of traffic. At present this method is used by many websites, the effect is also very obvious.

Second, rich and valuable content is the foundation

The website content is the promotion and the effect safeguard's fundamental, just imagine, when others first comes to your website, sees your website any valuable content to have not, then basically closes directly, later comes the probability to be small. Therefore, to allow the rapid development of the site, it is necessary to constantly add new content for the site, such as the latest product information, the latest industry news, the latest activity cancellation information, by updating the content of the site, improve the consistency of the site, so that users can quickly find the information they want to see. In this way, they will be happy to visit your website, but also will introduce more friends.

Third, the user is God, the user experience to achieve the ultimate

This is often a lot of sites are neglected places, there are many corporate website after the construction of a good, very little to adjust, regardless of whether the current site can meet the user, practicability is strong, the site is stable, access speed and so on. Website user experience is not good, want to promote is more difficult, this is the key to the site difficult to upgrade, we can through professional statistical tools to analyze the current Web site can meet user needs. For example: User access depth, stay time, browse the number of pages, bounce rate and other data to conduct a comprehensive evaluation, and then constantly improve your site based on this data, so as to better meet the needs of more users. Even if your site does not promote, they will often patronize your site.

Iv. participate in the interaction, build their own industry circle

This is very important for the development of the site later, to the rapid and stable development of the site, you need to let more people visit your site, you need more people to promote your site. The operator can use BBS, microblogging, SNS,QQ group of such platforms, the establishment of BBS circle, micro-bo Circle, SNS Circle, QQ Group Circle, the people interested in your site gathered together to form their own industry circle, through continuous interaction with them, cultivate them to become your loyal followers, Get them to advertise your site automatically and get more people to focus on your site.

There are a lot of ways and means to make the website develop quickly, but the core point is to do your user experience well and not to run the website without avoiding the user experience. At the same time, learn to communicate with peers, you know, the website operators of their own growth rate will directly affect the development of the site.

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