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From the middle of April this year, to now September, four months of experience in the real estate network, so I am full of confidence in the local site. Today I want to share with you my experience in operation. No, don't shoot bricks.
First, the site early, program, space, domain name selection.
1. Choose a good program is the key to facilitate the future expansion of the function. You can choose PHP or. NET, if the webmaster does not program, you can first run the site well, you can recruit a programmer to carry out the expansion of the function. Regarding the program function aspect, I often watch the colleague's website, to see their website has any better function, the comparison characteristic column. Procedures can not be completed in one go, do the site is also to do services, we are based on the habits of netizens to change.
2. Space, the proposed purchase of domestic, foreign space, a good start, but over time, the speed slowed down. This is a bad experience for the user.
3. Domain name, if you do not know what domain name to choose, you can refer to other real estate network domain name. For example my www.***.com area + room or area + real estate net initials.
Second, optimize the site SEO.
A website, no good rankings. No one can look at it well. Therefore, we want to optimize, optimize the rankings, now the domestic users accustomed to Baidu, we are based on Baidu to optimize the. The local real Estate Network keyword Index competition is not very big. Of course, I mean second line, three-tier city. Technical, can optimize their own, no technology friends, can also find others to optimize. My real estate network, in the beginning is not the current domain name, midway change. After the change, ranking in 2.5 months, the key words to do Baidu second, a lot of keyword rankings are good. My method is, adhere to the chain, adhere to the station optimization, adhere to the original article. If you do these things, I think your station will go up soon.
Third, while optimizing, while running property and real estate intermediary.
Real estate, the beginning and they play good dealings. Often to communicate, the site to report the purchase of their real estate customers can be provided free of charge to them. Let developers taste some sweetness. Prepare for future advertising.
Intermediary, the intermediary will generally choose the ranking of the first site to publish the listing information, although, we do not rank, but, we can first make friends with them, I started, often to the intermediary and the boss chat. Slowly familiar, the boss let his employees start, on my website to publish the listing information. Of course, to their own website have confidence, to tell them that we are professional, ranking will soon be first.
Iv. my first advertising revenue.
In fact, the first advertising revenue, I am not the initiative to talk about. But the intermediary initiative to find me. to advertise. Our intermediary still want to rely on traditional media, such as DM newspaper, radio. When I chat with them, I pointed out that this method, waste money, the effect is not good.
At first, they disagree, and after I started, I asked them how they felt, the boss shook his head and said nothing. I think this is the industry restrictions, second-hand housing is still suitable to appear in the network. I've known him for 1 months and never talked to them about advertising. I just want to wait for my rank first. I'll talk to them.
Summarize some important points.
1. Run local websites, want to make money is to deal with people. Don't forget the effect of beauty. At least, you need to find a good salesman, standard: 10 people saw her, there are 8 do not dislike her. At least willing to communicate with her.
2. In the local, to do their own word-of-mouth, to the advantages of the network to tell you around the people.
Write very vernacular, I hope my article can bring some help.
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