Four optimization details to keep in mind when improving your site rankings

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For a website, a good ranking is no more than a pen, when we use different optimization methods to improve the weight of the site, improve the site rankings, we must pay attention to the following four small details:

One, alt label

When we add a picture to the site, we must not forget to give our pictures to do a short text description, which is what we call the ALT tag, if our site above the picture can not be normal display, users can also according to our text to know the meaning of the picture to express. What we need to explain is that in order to be more helpful to the user experience, we should describe the picture correctly. Not only that, we can also add a keyword description to the alt tag, which is a way to increase the ranking density of keywords, but we need to know that the keyword here is not a lot of keyword stuffing, so the alt tag is unfriendly to the site.

Second, the Nofllow label

The role of the NOFOLLW tag is to tell search engines not to follow the links on this page, that is to tell the search engine link this page is not edited by the author, as we all know, reverse link is a search cited to the site is a very important factor, and the Forum and blog is the focus of external links released, So many forums, blog to give the weight of the chain is not high, in fact, there are many forums, blogs are in the use of nofollow tags, this nofollow tag can be used as a number of garbage outside the chain of high wall.

Iii. Definition of elements

Here I say the element is: title, keywords, descrition:

Title: Caption. Users through this title quickly judged that this page content is not their own to use, the importance of the title we can not ignore, a good title to our site to bring countless traffic, then how do we choose a title? It can embody the core content, also contains the keyword, and the title length should be moderate, generally speaking, The title length should be controlled between 20 Chinese characters.

Keywords: keywords. That is, the location of a website, the General keyword density should be controlled in 2%-8%, the keyword in the text appear in the number of times, the higher the density. According to some experiments found that, in fact, the keyword density control in 5% is very good, generally recommended that each page has two to three keywords most appropriate.

Descrition: A core description of a website content, generally speaking, a good description should have a reasonable keyword appears, and the length is about 200 English characters, less than 70 Chinese characters, more than 20 Chinese characters stupid.

Iv. Application of Robots.txt

Robots.txt must be placed under the root directory, search lead into the site first to see the file is robots.txt file, this file will tell the spider which files can be viewed, but also can block some dead links, some do not want spiders to crawl the page. In the context of compatibility, it is recommended that you use ASCII code or UTF-8 encoding format when writing robots.txt files.

Again, we do not want to optimize the rankings, but should be for the user optimization, to be able to truly help users better understand the content of the site information for the purpose, the site rankings will inevitably be the natural embodiment of these methods.