Four Pillars of Network Marketing (five) core competitiveness

The definition of core competencies is not easy, however, since the competition is definitely comparative, the scope of a small number of at least with the competition between the competitors, the competition is easier to distinguish between the pros and cons, it is difficult to define what is the core, not to fight, it is possible that a ring buckle may be caused by the overall loss of the situation, That we have to tread on thin ice, step-by-step, on the core competitiveness of a lot of discussion, or from the product surface, or from the technical side, or from the service side, or from the management side, different periods need to increase the intensity of the focus is also different, fixed shock only buy and sell two angles to talk about
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Build "buy" core competencies
buying is more important than selling, whether it is from the production to the sale of one-stop enterprises, or due to network-generated light companies and even want to network entrepreneurship of the self-employed are equally applicable, will face the ' buy ' when manufacturers from the choice of raw materials and procurement sometimes doomed to the fate of this batch of goods, For example, clothing used poor fabric, a bit of water all the way, that is to do is a one-time business,
for the network from zero to want to start business, "buy" is more important, what to buy? How to buy? How much do you buy? Everything is a doorway, the internet is not a few years ago can be blind to take the chance of the era, Operators more and more, consumers are also more and more refined, said the network on the clothing booming bar, if there is no spectrum, even to Guangzhou station before the road or Shanghai seven Pu, Hangzhou Four Seasons Green, the real material of the clothes placed in the eyes, really do not know where to buy it, this can not be more than their own to see the pleasing to the eye on the line, Not to be able to open the consumer's idea,
Customer merchandise look at the price of the blade saw, the price of goods is competitive can be the business of this is the
06 to Guangzhou, let the students take the set earthquake to Guangzhou clothing, small jewelry wholesale market, students with fixed earthquake told some of the small skills to take goods, A listen to with the fixed earthquake before the author of electricity wholesale is quite similar to the wonderful
1. Don't wait for the inquiry price, usually nothing to ask about the market,
2. Eggs do not put the same basket, upstream manufacturers have a major supplier but not the only supplier
3. Do not understand, each line has the industry jargon, Sometimes more openings are revealed, and some things are usually hard to do the homework of the
4. Do not think that you can buy a cheap, some suppliers to rob new customers, to the newcomer is the low price
different industries naturally have different models, in the procurement experience can be cumulative, including the knowledge of commodities, Familiar with the supplier, some people will lead faster speed.

Build "sell" core competencies
The initial competitive edge of selling may be in a variety of promotional tools or techniques, however, this is only a stage to survive the need to build, a variety of promotional tools or techniques others can also through the purchase, imitation plagiarism, learning, digging horns and so on various means to construct, Or even fine to go beyond, so the "core" must have some other not easy "cottage" things, such as the mentality of service
Services can develop standard procedures, through training and management mechanisms to achieve a certain level, but to become a core competitiveness should not only be so, Last year's Spring festival snowstorm caused many logistics companies to stop the distribution of goods, general network operators Basic measures may be posted on the site, the initiative to contact customers have to see the order of delay or refund, a few days ago invited to participate in the "Lemon Green Tea" annual conference, according to Wang General introduction, Consider before the spring Festival before a lot is as a gift or spring festival to use, so lemon green tea to take a more positive measures, many inquiries about possible logistics express way, in order to get the Spring Festival before the customers receive goods, the company must put an extra burden on many courier costs, this is a service mentality, And this mentality extended out of the internal atmosphere and consensus is easier to form the core competitiveness is not easy to replicate
Of course, there are more books on competitiveness, in addition there are many related training courses, magazines, websites have provided reasonable advice, but the performer is a person, people-oriented may be the most difficult to fix the , but is it because it is difficult to be a core that deserves attention? It is inevitable that people interact with one another, even if the convenience of the network can replace some work links but after the calculator always has to have a person, the problem of milk can not be the responsibility of the milk cow, pushed to the cattle to eat the grass it, after all, or is not zang, online shoddy products are still the people, buy cheap , selling people figure profit, so the core competitiveness? Start with the heart.