Four points for exporting links and four suggestions for site links

Initially, links are mostly meant to introduce other connections to visitors, however, with the rise and involvement of search engine portals (such as Baidu, Google), a website http://www.aliyun.com/zixun/aggregation/8486.html "> The role of external links to become more important, the user through the hyperlink to get rich content of the site, search engine spiders are also along a Web Site page link layer to track in-depth, complete the site's information crawl.

Link is a search engine to determine whether a site is outstanding, is important to an important factor. In particular, Google, when there are many sites to actively connect a site, the search engine will think that the site is very important to give a very high weight, the site in search engines ranked higher. This is either an external link or a reverse link, also known as an import link (Inbound links or backlinks), and an export link from a site to another site and a link between pages within a site also has a greater or lesser impact on rankings. Although each search engine algorithm is not the same, but a site has the number of links and the quality of the link to become a search engine on the site of an important evaluation criteria, through the link can give visitors a stable, rich content of external Web resources, become a site success is one of the important signs.

A lot of webmaster have a big misunderstanding, is to cherish the connection such as gold, very afraid of their own website to connect to other sites. In fact, this worry is not necessary. In many cases, it may be harmful to deliberately not connect to other sites. Of course, I'm referring to the logical, user-required export connection, rather than selling links to other unrelated sites, or messy connections to other sites.

Cause this misunderstanding is a big reason is that many webmasters are afraid to connect to other sites will affect the PR of this site. In fact, in theory, the export connection does not affect the PR of this web page. The PR value of any given URL is determined by the number of backlinks and the PR that comes with it, regardless of the export connection.

If you have to be preoccupied, the export connection will only affect the current page's PR to a very small extent. More than one point on the page to other sites of the connection, so connected to the site of other internal connections to the PR will be passed down, the site on the other site returned to the current page of the PR will be correspondingly reduced. However, the impact of this multiple transmission is quite small. There are more reasons to believe that you should connect to other sites:

1, the essence of the Internet is a super connection. No connection, there is no internet, if we do not connect to go out, the site became an island, there is no meaning. This spirit and essence is never going to disappear, and will be always respected by search engines. If your site does not export the connection, it is a very strange thing and is likely to be suspected.

2. Connecting text is an important factor in ranking. The inclusion of keywords in the export connection is one of the most important factors in Web page optimization. If a Web page A is connected to page B with "internet shopping", the search engine's reasonable inference is that this page A is also related to "internet shopping" to refer to other online shopping content.

3, point to authoritative related website export connection itself is one of the factors of search engine ranking. The importance of this factor was not obvious two or three years ago and is not known to all. Now this factor can be felt, although the search engine does not explicitly affirm this.

An obvious example is that after a new algorithm called Florida, Google's search results include a large number of classified site directories, including some open directories. The essence of these categories is that a large number of exports are connected to other sites. The increase in rankings of these categories should be evidence that Google has raised the importance of exporting connections to an excessive degree.

In the two or three months after the Florida algorithm was updated, Google made some adjustments, presumably by lowering the importance of the export connections to get these directories back. After all, people search for sites that provide relevant information, rather than search for other search engines and directories.

Do a good job in the site link four suggestions:

1. Less use or try not to use JS file links, although the JS file in the static page is more easily called, but the search engine optimization is not friendly. If a site home weight is very high, because the JS code formed within the chain is not smooth, resulting in the weight of the page is very low, in the rankings is very poor;

2. Reduce page level links, search engine Spiders crawl Site page, the depth of the site and there is no requirements and restrictions, but a reasonable level of the page, more conducive to spider crawling, search engine optimization more friendly;

3. Use stroke text annotation, such as I connect the page name is "experience feeling", in order to better reflect the effect, I can add a description of the text annotation "SEO experience", you can clearly tell the visitor what this is the content of the link, for search engine optimization also has some benefits;

4. Links should appear as far as possible before the position, search spiders crawl The page is the order from the top down the crawl site content, the more important content, with the site keyword closer to the page should be ranked in the site, the more convenient spider crawl.

This is also my recent SEO some experience and experience, if you feel useful, not to give me also do an export connection, my site is:<http://www.webgowu.com> keywords: Taobao Mall, welcome everyone to connect me. At the same time, we also welcome you to share with me some experience in SEO!