Four points should be noticed in website inspection

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Server Response Code

There are several server response codes that can affect your search engine optimization, such as 301, 302, and 404. These numbers refer to running server directives when the user attempts to request a page. These reactions may be 301, 302, or 404 This means that the requested page does not exist. A 301 response code means that the requested page has been permanently moved to a new location, that is, a jump. Similarly, 302 is a temporary redirect or page-level redirect resource being moved, but it is not already configured at the server level.

When testing the site, the key is to find 301 and 302 as the search engine will point to the final destination URL, so it is important to ensure that 301, 302 code is search engine friendly and can jump from one page to another. We can use some tools to check. 404 error page processing must be detected. Bad links can cause spiders to crawl and if they can't crawl on your site then they definitely can't index in search engines. Therefore cannot be included, the website does not have the snapshot update. Webmaster Tools and Google admin tools can query error links

Ii. Dynamic or unfriendly URLs

Contains "?" URL can be counted as dynamic URL, static page suffix is generally. html. htm. shtml. such as http://www.xxx.com/forum-56-1.html is static urlhttp://www.xxx.com/forum.php?mod=post&action=newthread&fid= 56 is a dynamic URL

After the pseudo static shutdown dynamic, Baidu more trust pseudo static, so pseudo static can not be changed to dynamic. Static URLs have some benefits in search engines. Can be more convenient search engine spiders to crawl Web pages. User-friendly browsing.

Iii. Duplication of content

The most common problem and repetition is internal competition. When a search engine can access and index multiple versions of the same page, there is a great chance that all indexes will be filtered out.

The most common example is copying content at an E-commerce site, and the manufacturer's product description is replicated by nearly all retailers. The easiest way to make sure that you have duplicate content is to check the Copyscape.

To avoid this, add some of your own comments to the product description, make it unique, and you may be able to stand out from your competitors-they are likely to use the same manufacturer's product description. Repeating pages not only wastes spiders, but also wastes pages, preferably using 301 redirects as a longer lasting solution.

Iv. XML Site Map problems

The website XML map contains all links, has the clear frame, facilitates the spider to crawl, enhances collects, especially does not have the pseudo static website. XML maps are submitted directly to search engines to help spiders discover new content. All search engines provide a way for site owners to submit XML site maps, so it is necessary to take advantage of this feature. This should be a key part of technical testing.

We can use the Tiger Sitemap Builder to generate XML maps and then save them as txt file uploads.