Four points that are often overlooked within the site's internal optimization

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For Web site optimization, generally divided into two categories, one is internal optimization, one is auxiliary optimization outside the station. In fact, outside the station optimization is usually what we call the search engine aided optimization method. From some angles above, its function is more objective. And for the site internal optimization has updated the irresistible elements, relative to also more difficult. So for these two optimization, station optimization is relatively simple, the role is more powerful, however, in the author of these years to do the station found that a lot of webmaster neglected its importance, which is also a lot of webmaster rankings can not be a major reason.

Before telling the experience, we must understand the importance of the chain, do not simply rely on the outside of the station to optimize the site rankings, it is impossible. Some friends who love to analyze the opponents site may find many ranked better sites, in fact, the chain is not much, but the ranking is very stable, so has been unable to understand, in fact, at this time you should see how the other side is how to do the station optimization, at least in the author think a site as long as the station to do the optimization, The right amount in doing some outside auxiliary optimization, ranking can be very easy to go up. Of course, site optimization is also a persistent work. Well no wordy, today the author is mainly for the site within the chain optimization to share some of their own station when summing up some experience and skills bar.

(a) Clear and tidy web site structure, the directory level concise and clear

This for a site is undoubtedly the most basic, but it is also a necessary basis for the composition, because a lot of times we have a good structure to the site, usually do not make changes, even if the changes will be used in 301 form to jump, so as not to cause the site down right. There is that we all know, spiders like original content, but many times you will find that you publish the original or false original content every day, but the spider is not crawling, at this time you should see your site column URL is too complicated, causing spiders many times "lazy" crawling it. So here, or a word to the structure of the site to set a clear and concise site whether it is included or the weight is helpful.

Here I also want to emphasize one point: for a website, the more directories, content page weight is more dispersed, so we design the directory as far as possible to let the directory shallow some, so more conducive to spiders crawling, spiders crawling more natural page weight is good, then the overall weight of the site will also be promoted. There are a lot of friends who want to ask then how to set it? In fact, this is very simple, generally we can directly through the site backstage custom column or article page, if it is a Dynamic Web page, remember to fake a static Oh, this is more conducive to spider crawling.

(b) Skillfully use nofollow tag to rationally distribute the weight of the site

Perhaps for the nofollow tag many stationmaster may not be very familiar with, especially novice stationmaster, this author appears nofollow label is very important, if you do not understand words can find some nofollow tag use related introduction to study, the author does not say, mainly speaks its function.

For an SEO optimizer, as long as some of our site link code behind the "Rel=nofollow", the search engine will think we do not give this page transfer weight. And in the GG Search engine optimization Suggestions also mentioned a site page best of the inner chain is generally best not more than 100, otherwise it will cause the weight of the site too dispersed, resulting in our website page without keyword rankings. So at this time we reasonable use nofollow tag, we can put some relatively not want to pass the weight of the page, assigned to some long tail keyword page slightly.

So say so much, probably a lot of stationmaster don't know to love where to use "Rel=nofollow", here I give everybody a little suggestion, concrete we still want to analyze according to own website to decide:

1. "About Us | Contact Us | Copyright Notice | Site History | Friendship link "for this kind of page we can use nofollow expression, because these pages for our website does not have much effect mainly relies on the user clicks in, generally will not search through the search engine to enter the user, therefore the weight disperses to them to waste."

2. The content of the site repeated a lot of pages, some of the content of the site is not easy to write, and the content of the high repeatability, which for spiders is very dislike, and also very decentralized site weight. So for some high repetition of the page we can also nofollow off, so that other pages to get more and better weight.

The above two points are commonly used by the author, specific or according to their own site to decide.

(iii) The use of page jump to carry out the internal page weight transfer

To this point, in fact, is also based on the site without the www jump to the www principle of discovery, try to implement, generally for a page can be accessed from a variety of ways, spiders usually give weight is better, so do a good page jump in our long tail keyword is also a very necessary implementation of a way. There is the previous mention of more repetitive pages, in addition to nofollow off in fact, the use of the jump is also possible, because we all know that for the high repetition of the page, search engines do not like to be included, so when you publish some relatively good content of repetition, Can collectively of these repeated content to jump to the "only" content above, so you can be very good to repeat the weight of the content to pass to the "only" page slightly.

(d) make Web site map and RSS feed map to make spiders better crawl

Site map, I believe every webmaster know, these SEO optimization, the site included help is very large, can make its spiders better crawl and crawl our website page. Especially for newer, more diligent sites, included in general are very powerful, and for the map is also very simple, generally we are directly in the background of the site can be generated, so do a good job site map and RSS feed map and often update, will make spiders favor your site.

Summary: In fact, for the internal optimization of the site, more times we still need to be based on their own site to analyze some of the situation and plan to implement, because after all, the site optimization of each industry is also different, so the author today mainly said that the general website general Some optimization suggestions, I hope the webmaster is helpful. This article by the game name Net Http://www.name2012.com original share, hope you reprint friend, remember to retain the link and copyright, here to thank you. Well today to share with you here, I will be a lot in this platform to communicate with you, then next time we see.