Four points that must be understood before the website is optimized for operation and maintenance

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

As we all know, the development of the Internet not only facilitates the communication between people, information sharing and the acquisition of resource information, more important for enterprises, can better use the Internet for Enterprise Services, because its spread and speed of transmission is a lot of traditional platform can not match, Enterprise launched Network Marketing is imperative and the site operation and optimization is the first, because for the target customer positioning, directional flow of the acquisition of SEO is undoubtedly the most effective tool, gossip short, the author will be through the following four points for your detailed analysis, website operation and optimization before we must understand some of the basic issues.

First, who does my website serve

The point is that the site positioning problem, for example, a simple enterprise station purpose is very simple is to sell products, publicity corporate image and brand, information class site is a huge amount of information gathered a large number of industry to share views, provide valuable information is the core, different types of Web sites we are not the same way of profit, Of course, the operational strategy will be different, the author's website is mainly to engage in military, civil mouth supporting government agencies and confidential personnel to provide relevant information exchange channels, indirectly recommend their own products, this is the purpose of our enterprise station and we can provide for our target customers value, Therefore, I think that the site optimization before the understanding of this basic point is very necessary.

Second, website content source channel research and analysis

Regardless of any type of Web site, pre-site positioning, planning, operation and maintenance means may be different, but there is a point is that the content of the source of the site, whether the enterprise station or information type site, understand that the content construction is the basis of optimization, to webmaster network as an example of the source of the article is beyond doubt, in addition to , a large part from the majority of the webmaster's soft writing, the same reason I am the enterprise station my content sources have? users to contribute voluntarily? Write it yourself? We pay for the writing of industry experts? First of all, the 1th, user submissions, your site is high weight? Why others come to you. Write their own, collation of online industry information such articles are valuable? Do you have any ink in your belly? Or is it a combination of these two basic sources of content, such as two original writing and so on, that we need to consider, The author thinks that Baidu algorithm constantly changes the stability of the post rankings and the quality of the weight of the promotion content occupies a very important proportion, clear content source channel and writing way is the seoer compulsory course.

Third, detailed analysis of website operation and maintenance strategy

Website optimization Generally speaking is very simple, after the online site structure user experience is ready, is the content and outside the chain, but the professional SEO optimization staff will not just stay in a vague level, how we do for the Web site optimization of the controllability analysis, so that data services to optimize, data better guidance optimization is imperative, Specific subdivision such as Web site traffic statistics analysis, keyword source analysis, outbound traffic import, long tail word construction, etc., we can rely on Baidu webmaster tools or CNZZ Webmaster Statistical tools can be analyzed in general, analysis of how to effectively filter the data, On the basis of analysis, the next step is to improve the optimization strategy is particularly important, the data analysis is simple but really do have a certain degree of difficulty, the author here to provide you with the idea of optimization.

The practice summarizes the process of self improvement in practice. Website optimization I think is a continuous analysis of the process, especially for Baidu capricious algorithm changes, for the outside of the chain of content and so on, and sometimes the new algorithm came to be caught off guard, this time I think in the Baidu algorithm testing process we will continue to carry out analysis and summary, It is best to avoid measures in advance, for each phase of the optimization work, you can take the week as the Unit for reflection and summary, can be the form of group seminars and optimization team members to discuss, continuous thinking analysis is the final optimization to achieve the key.

Well, today I would like to share with you to this side, website operation and optimization of SEO is not only a fixed amount of daily, in the completion of each implementation steps, we have to carefully think about it, do have no value for who in the service, want to get what effect, although are doing optimization, Serious thinking and chronological work like the results are very different, thinking, analysis, summary will let you better grasp the pulse of Baidu, in this way to go farther, this article by the Confidential Technology network http://www.cnbaomi.org original webmaster nets, reprinted please indicate the author copyright information, Thank you for your cooperation.