Four preparations for enterprises to put online advertising

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Now more and more customers are concerned about online advertising, perhaps some customers only spend a little money but the effect is very good, perhaps some customers spend a lot of money, the result is not how, this is why? Through the study of more than 1300 companies advertising, it is found that the effect of advertising is bad from the following three aspects: Media choice Error, Customer selection Error, login site does not have a deal function. So to achieve first-class advertising effect, before advertising, what should be prepared?

1, positioning preparation

The positioning includes three aspects:

First, do a good job of network promotion mode positioning. What is the positioning of the network promotion model? The income model, the profit model, the customer group's gender, age, income level, the main way of sale, all need the enterprise to make an accurate position.

The second is to pinpoint business keywords.

The third is to accurately locate the promotion area.

2, do a good job of network promotion and publicity planning preparation

The title and description of the advertisement is the first focus of the propaganda. In the determination of the key words, how to design ads for this keyword title, specific how to describe, it seems very necessary.

Designing a dedicated advertising landing page for advertising is the second focus of publicity.

When you sign in to a Web page, you click on the ad to enter it. This page can be the homepage of the website, can be a specific page, but must not be a blank page, and this page needs careful design, to be able to hold visitors.

Network promotion activities also need careful planning, so that unique selling point in the shortest possible time, the fastest speed to occupy the thinking of visitors.

3, do a good job of marketing website construction

A strong marketing ability of the site, can effectively improve the network advertising conversion rate. We know that advertising costs brought about by the number of visits in probability, is constant, if by increasing the marketing power of the website to increase the conversion rate of traffic, the profit will naturally be doubled.

4, do a good deal online

Online transaction is the last stop of the whole network marketing. Customers through the ads click, visit the website, to order, the final need to be paid to complete the transaction process. So, the website all prophase behavior, is for the final collection of this step. The website needs to set up the corresponding cashier system.

The cashier for the marketing site, not only to collect money back, but also need to solve a lot of problems: to be equipped with a perfect online trading words; to let customers believe that enterprises, believe in enterprise products, to answer the various types of customer problems encountered. Only these preparations are ready to finalize the deal and get the order.

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