Four principles for gaining the favor of search engines

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website Successful promotion is the most concern of each webmaster is also one of the focus of daily work, and how to obtain the search engine has always been the pursuit of each webmaster. As a result, search engine optimization (SEO technology) has become a compulsory subject for each webmaster. How to do search engine optimization, so that their own site ranking before the front? The following four principles must be adhered to:

Keyword planning.

The beginning of SEO, keyword choice is very important. Must be good planning key words, have the goal of SEO. Some of the new webmaster because of the key words do not have good planning. After the introduction of the new station frequently modified keywords. Will naturally be degraded by search engines. Keyword selection, you can refer to "relevant key words" to play their own imagination. A good keyword is half your success. After choosing a good keyword, the reasonable distribution to title, Keywords, Description,alt,h1 and so on. Density should not be too high, generally 2%-8%.

Second, good website structure.

Most websites think about the structure of the site in terms of the viewer's perspective, and whether they can quickly find the information they want. Rather than search engines. A popular web site is naturally also popular with search engines. Here are some tips on the inner chain and the structure of the website.

1. The use of eye-catching logo, so that viewers impressed. A short text description can be added next to the logo.

2. Use simple and efficient navigation bar. The navigation bar can contain keywords.

3. You can add related articles at the end of the article. Related articles can contain keywords. Increase the overlap of keywords.

4. Pagination of the article. Try to use a Google-style pagination. namely: 1.2.3 ... Style. Do not have only "prev", "Next". Unfriendly to the user. Also, search engines cannot index more pages.

5. Create a site map.

6. Put a few relevant high-quality site links.

Third, original content + frequently updated.

Different and fresh will be favored by search engines.

Do not blindly increase the outer chain of garbage.

(1) The so-called spam chain that has violated the policy of the website (because they soon fate is K) as well as the content of most of the collection and traffic extremely poor site.

(2) Do not have a large number of forums, bar, etc. to send their own site links. These chain values are low, more harm than good!

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