Four reasons why Web sites are easy to fail

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It is the so-called success of every successful person buried countless losers, every successful website behind also has a number of fallen site. Speaking of the fall, a few years ago the words of Shakespeare back in my ear: happy family are the same, unhappy families have their own misfortune. Today I do not say that those who thrive on the site is good, single to ramble about those heroic site of the mistakes. Of course, I said that the site is meant to seriously run the site.

One, the location is not clear. There are too many webmasters in the construction site when there is no clear understanding. Seriously, it's like having a marriage age and not knowing your sexuality. The site is finished, do not know what is facing the audience. Similar websites have what, my website also copy what, the result is the shortcomings of others we have no, other people's advantages we all summed up, but is not characteristic.

Second, the way of profit is not clear. Now the most naked form of advertising or advertising, so a lot of webmaster on the obsessed to how to expand the flow, pull ads, and regardless of their own site is not suitable. In fact, there are many smart webmaster avoid too many ads, because the number of ads is inversely proportional to the user experience. Like the one I've done before, a website that offers discounts (not to mention the name), it's tricky to "confuse" ads with content. The advertising and content are not separate, but the advertising content to show the way, so that users do not resent. In addition, as I am now in the Jinan online site, the entire channel can not find how many traces of advertising, the site relies entirely on the cost of customers to publish information. The head of the website said, we are not not advertising, but to do not see advertising to be advertising.

Third, the promotion way is unwise. Mention the website propaganda, basically all big website will consider the synthesis way, like the SEO, like the auction, like other media propaganda, even such as Sohu's website all already started to cast the hard advertisement on the television. And all of the personal site, seems to be left to do the choice of SEO. In fact, I think it is a personal station, should also be based on the specific content of the site to choose the right way of publicity, can not blindly pursue the flow and ranking. Otherwise, there may be traffic growth, but the main business is stagnant.

Four, hear, Shinze. A lot of personal webmaster do the site because it is their own painstaking efforts, nothing to the Web site to steal music, the more see the better, for the opinions of others either feel bad, or do not listen to the tube you are not good. Stationmaster if with such mentality do website, basically can foresee the short future of the website. Long-winded so much, nothing is to remind you stationmaster, do station, do station too tired, and not necessarily pay grease can get harvest, still need to consider a lot of circumstances, finally, a sentence I like to give everyone to encourage: for stationmaster, find the direction is more important than work hard. (This article first Jinan online http://www.jnol.cn reprint, please retain the copyright!)