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Let's take a look at some of the internal link optimization I mentioned.
First, the column navigation order is very important
Now most of the website construction Program (whether blog class, or large Web site Class) have provided the default navigation function, most of the site's navigation is in accordance with the order of the establishment of columns. We can put those main columns (what is the main column, that is, these columns are usually updated every day, and most visitors are looking for the content of the column), for such a column, we can put it to the most important navigation position.
According to the importance of ranking can also be reflected in the column settings, a site usually has multiple levels of columns, such as news columns are divided into sports news, entertainment news and so on. And if the site is biased or the main column, it should be given a level of the table of contents, links on the site should also be highlighted.
PS: The website's column navigation is the search engine Spider Index website Main line, also links the website column The link, therefore this aspect wants to do well, we all know uses the text form the column navigation, will search engine friendly, is not for the website Perfect, uses the Flash format the navigation.
Site internal weights, the order is generally from left to right, from top to bottom in turn weakened.
Ii. links to prevent dead links in checkpoints
What is dead link, this everybody should be clear, that is, unable to access the invalid link, in the process of building the site, often because of maintenance or time limit reasons, resulting in a lot of useless web pages, there are some links within the program, the use of blog people know, each time to change the theme, There are several dead links in the code. We can through the "Site Dead link Detection" tool to query which are dead links, know, we can reasonably clean up these dead links, which can improve the user's access experience, but also for the search engine is very friendly.
Third, the error page friendly hints
Search engine optimization is ultimately to visitors as a fundamental, some have been included in the Web page after deletion is often the search engine still exists in the index, so it is easy to let visitors come in when there is no access to the situation, prompted 404 errors, this is often met Oh!
404 error What, it prompts is a blank page, did not find the relevant content, so not only the user experience is extremely adverse, and if such a page too much, the entire site in the search engine weight also has a great impact.
For the above error message, we have two solutions:
First, if the use of a virtual host, as long as the production of a hint of HTML Web page files, and then into the host management background to set up on it (this should be the most common way for everyone).
Second, use 301 permanent redirects. It can be the failure of the file to guide the flow of the specified page, (generally will point to the homepage, this will increase the weight of the homepage), and the search engine on the weight of these pages will also be transferred to the new page.
Iv. link dependencies Add user experience
Within the site's internal link optimization, there is a very good way to meet the visitor's habits, is the relevance of the link. It is a link strategy, such as the article content page in addition to its related articles, a column of the most popular article, the next article, etc., these are internal links to the site (everyone this should have seen).
Relevance links not only for search engines included good results, for users, if a visitor browses an article, is interested in an article or wants to know the content, he will click on the relevance of the article, so we build the site structure, this is also to be considered on the one hand Oh. This will not only increase the user's stickiness, but also can increase the flow of the site. When you are reading the article from http://gongxiangwangluo.uueasy.com/read-htm-tid-5348.html reprint, please specify the source