Four skills of Copywriting

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Copy creation is not a simple matter, it takes time to brew. It takes time to be a master of copywriting. Each person to become a copy master of the length of time is different, but I Xiaofeng software company to do a copy of the work, or accumulated some experience, in the creation of mobile phone lottery software related copy process, the master of writing skills to write a great help to me.

Do the copy work, in advance clear document management work, can more quickly find the desired documents, improve work efficiency. Here to share the next copy of the four skills to write, hope to help everyone.

1, content typesetting clean, high-quality

Usually I write a mobile phone lottery software related copy, the general will be a reasonable document layout, the specific layout is as follows: The layout of the document file is as follows:

(1) The basic information of the company, the project (generally at the top of the page), generally recommended to apply the form of company-defined headers, footers, page numbers

(2) Project name (similar to file naming, the fastest speed to understand the content of this document)

(3) Text of the manuscript

(4) The version number of the document (keep each version of the document before the item is closed, and you never know when it will be used)

(5) I write a copy of the mobile phone lottery software selected fonts generally follow the "title in bold, text with the song body" rules

2, the file name concise, main

Many people will think that the file name will have some skills, not just write a filename on the line. began to write mobile phone lottery software copy, file name I am also very casual, to later copy more, just know how chaotic. So later, when the file starts to be archived, I write a proper, easy to distinguish file name, rather than randomly tapping a name.

A good file name should be to allow anyone to understand the contents of the file as quickly as possible without opening the file.

Therefore, a complete file name should include four parts:

The respective four items are:

(1) Enterprise or brand name, (2) project name, (3) article name, (4) date.

The last "date" is more important. An ad copy from the first draft to the final, usually experience: from copywriter to creative director, then to customer service department, and then to customers, through different people's review, after several modifications can be finalized. In the mobile phone lottery software http://www.x-x.cn/advertising copy creation process, there will be several versions, I as a creator is the most clearly in the evolution process of the people, I will be in time to keep each version of the middle, in order to check at any time.

3. Structured folders

In doing the mobile phone lottery software copy creation, I set up a special "copy" folder in My Computer, and then, according to the main settings, a different subfolder, and then, according to the time, set the third level folder, and then the individual files, or in the more detailed categories to set the level Fourth folder.

4. Strict proofreading

Not strict text, equal to unqualified products.

As advertising materials, of course, to withstand careful reading and scrutiny. Among those who read the words carefully, they often hide the real consumers. Maybe your copy is first-rate, your design may be impeccable, but there are two typos in your sample, or a baffling space, or the case of a technical unit.

Copy master of the process, writing and creative mind is the most basic quality, some good habits are we become a copy master basic conditions. The above 4 tips are to help you become a copy master, good habits are the beginning of success.