Four steps to be mastered to build a perfect enterprise website

The so-called Enterprise website, is the enterprise on the Internet network construction and image propaganda platform.

Depending on the characteristics of the industry, as well as the purpose of the establishment of the site and the main target groups of different, can be roughly divided into the corporate Web site:

· Basic information: Mainly for customers, industry people or ordinary viewers, to introduce the basic information of enterprises, to help establish a corporate image, but also to provide appropriate information in the industry news or knowledge. This type of Web site is often likened to the "web Catalog" of the enterprise.

· E-commerce: mainly for suppliers, customers or enterprise products (services) consumer groups, to provide some kind of business directly under the scope of services or transactions, or for business services or transactions mainly; Such a website can be said to be in an intermediate stage of E-commerce, Due to the different industry characteristics and the depth breadth of enterprise investment, the degree of E-commerce may be at a certain stage from the comparative primary service support, product list to the more advanced online payment. Usually this type of image can be called "Online xx Enterprise". For example, online banking, online hotels and so on.

· Multimedia advertising: mainly for customers or enterprise products (services) consumer groups, to promote the core brand image of enterprises or major products (services) mainly. This type is more like a flat or TV ad than a regular web site in terms of purpose or actual performance, so it is more appropriate to use "multimedia ads" to address this type of site.

Product display: Mainly for the demand-oriented business, to show the details of their products, as well as the company's strength. The price of products, production, detailed introduction and so on to do the most comprehensive introduction. The main purpose of this type of enterprise site is to show the most direct and effective way of its products. Pay attention to the brand and image at the same time also attach importance to your product introduction.

In practical applications, many Web sites often cannot be simply classified as a certain type, both the purpose of the site and the form of expression may cover two or more types; for this kind of enterprise website, it can be divided into different parts according to the above types, each part can basically be considered as a more complete type of website. Note: Due to the specificity of internet companies, there is no Internet Information provider or service provider website.

Bring up the corporate web site. Many people think that building a simple site with performance is OK. But often overlooked a point-marketing. Actually set up an enterprise website. The core idea is how to use this website to promote or promote corporate marketing. And then realize the enterprise information management.

How the enterprise website should be designed, has been the enterprise network leaders and network company designers to discuss the issue. How to layout layout, how to arrange the content? All these need thoughtful, business e-commerce marketing is the basis of a "benefit-oriented web site", what is the benefit of the site? This is the concept of a website proposed by Master Yangfan (Yangfan), a website concept formerly known to me as "marketing-oriented website", What is the benefit of the site? Here is not detailed, interested friends can go to Yangfan's blog to learn: "Your site is now a benefit-oriented site?", since the site is so important, how exactly should you do it?

Today, one of my clients helped me to solve the problem in a simple and clear, thank you very much.

She gave me 4 questions:

1. What do we do?

2. What can we do for you?

3. How are we doing?

4. What's the difference between us and other companies?

If a website can embody this content is a complete website

Very concise and clear, in fact, 4 problems can be summed up as a-site user experience (UE), 4 problems solved, is to help visitors solve the problem.