Four steps to improve the conversion rate of enterprise station

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Yesterday and a friend chat, she in their company do network editor, said now very painful, every day let her update 100 articles, keywords are technology through the background statistics software statistics of the long tail keyword, and their stations are still doing Baidu bid, but the conversion rate is very poor. Through this thing, I think a lot, feel now a lot of small business or personal webmaster for network marketing More and more deviated from the track, then for the enterprise station How do we do network marketing? I feel for the enterprise station should be mainly grasp the following four steps, then your site will definitely improve the conversion rate of a lot.

1, understand your station to who to see

For many enterprises, the conversion rate of the poor reasons, do not understand their own station to WHO to see, is to give their own customers to see or is their own products to see the consumer is certainly different, if you are doing wholesale products, then you are for those who wholesale your things customers, then you on the site to express the information, the first is the classification of products, Product characteristics, the retail price of products and wholesale prices, as well as your customers for a number of preferential policies and join conditions, so that customers can be at a glance at the site of your company's things and characteristics, which prompted him to call or in the online real-time communication, you have the purpose of this site to reach.

2, accurate positioning of the site's core keywords

Anyway, your website is for your customers or consumers to see, and those so-called high traffic, but to visit the website to see the key words, I feel you can give up to, we have to select the key words for customers to think of the key words, such as a garden machinery, then your keyword must be the company class and Product class , the company class is like: Garden Machinery Wholesale Company (region) Garden machinery, product categories such as: Lawn mower lawn mower wholesale And so on and then extended to the key keywords, and long tail keyword, targeted settings, so that your site will not be high flow, and low conversion rate.

3, the site is not seeking quality updates

So for the enterprise station, your site is actually a showcase of your platform, let the visitor is your customer through the website to understand you and other family's different, then your update can not be collected and pseudo original can be solved, then you need your editors attentively according to your product characteristics and company to make a fuss, At least through the article to let your customers understand the strength of your company, the characteristics of your products and advantages, such an article is the conversion rate of the article, if you are collecting false original articles, customers look, your site and other people's content is no different, their response is generally turned off to see the next, so I think, do business station, The most important thing is to ensure quality, not quantity. In fact, not only customers like, Baidu will also like your station, to your station very high weight.

4, the construction of the chain to be accurate

For the enterprise station, outside the chain construction can not just think for Baidu service, but how to through the chain for their own site to bring traffic, or through the chain to bring the phone to the company, then you have to do is to do the exact chain, that is, what you do the industry, then you go to the industry you belong to do shop or information, And the industry you belong to do classified information, such a precise hair chain, do not need too much every day, the effect is more than you are angry that is also good, because the precision of the chain can not only bring you the flow, and can continuously enhance the weight of your site, and related keywords Baidu rankings.

In short, for the enterprise station, the direction of the positioning is the most important, here I recommend their own Taobao 1978 blood recommended network www.tbw1978.com, we have time to look at, this article A5 starting, reproduced please leave a link.