Four technologies and trends that online marketers must understand

Change is the eternal truth of http://www.aliyun.com/zixun/aggregation/7714.html > Online advertising. Change makes good online marketers more valuable. It's not as sophisticated as email, search, and display ads. In this market, you have to be very flexible and keep applying new technologies.

A good online marketer can advertise in a variety of online ways. Now, with the increase in digital content and advertising activities, the pace of change in the advertising market than before. We need a lot of professional education to keep up with the pace of change. If you like this industry, you need to study new technologies carefully and study how to integrate online and offline marketing.

To illustrate this issue, I would like to share with you some of the changes I have seen and the acceptance of consumers. Of course, I'm just a part of the list, and here are a few things that might help you.

One is social media. Everyone is talking about social media, and I don't think I need to explain anything to you. But the pace of social media change is still fast, and advertising and orientation opportunities are changing. Socializing is not just fans, likes and followers, it also represents a wide, content and directed social ability, representing impressions or clicks.

The second is moving. This is not much to say, but do you really know the location and behavior opportunities? Do you know how to combine mobile commerce and transactions with existing online and traditional media? Will people click on AdWords and banner ads on 3 to 4-inch screens? What does it mean when everyone is engaged in email, GPS and internet activities through their pockets? How will this enhance the advertising activities we engage in? What new opportunities will the move bring? Will mobile networks kill desktops as mobile networks grow? How does moving affect online archives and behavioral orientation?

Third, network TV and interactive TV. This market has great potential, but people still don't know. I don't know why this market does not have the same dramatic impact as social and mobile markets. But, quietly, people are watching the Web content on TV via a wired guide, and we don't know that the Internet is quietly entering the family bedroom. Now, a powerful mouse is your Comcast or Verizon remote controller. Whether you realize it or not, the Internet and television are moving towards integration and into tens of thousands of families. Google and Apple are exerting this market.

Four is the advertisement exchange. Like the popular trends mentioned above, the advent of ad exchange has been going on for some time, but do we really understand what it is and what opportunities it offers? Like ad networks, an ad exchange allows you to get a more value-added ad placement at a lower cost. The difference between the ad Exchange is your advertising stock bidding ability.