Four things to do before a new website is promoted

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have been engaged in the network to promote the work. Today, I wrote a new website marketing promotion program to share with you.

As the saying goes, good, 工欲善其事, prerequisite. Continue to the promotion of their own website, that how to really understand their own website. If you are not aware of the site you are going to promote, how can you promote this site? At the same time, familiar with and understand their own website, also can let you better find your site existing problems, and to improve.

1. Website analysis

(1) for the site's own problems to analyze, looking for the site's existing problems (such as in the layout of the design of the engine and capture rules, the site in the optimization of the keyword is reasonable, the features of the site is clear, etc.).

(2) from the user's point of view to experience their own website, check the site on the ease of operation and the core function of the design can provide users with fast and convenient.

(3) The content of the website interaction: There can be interactive columns on the website (such as message board, opinion bar, forum, etc.), so that more and more users can communicate, understand the needs of users, retain the core users, so that in the service to improve the user's viscosity of the site.

(4) Web site user viscosity generated by the four elements:

A. The content of the website: The key of the website is content, "content is king", I believe this many webmaster friends will agree, users as long as the content of the station is interested in the constant access.

B. Website functions: The site to provide users with the most important functions, and can make users feel most practical, so as to retain users.

C. Benefits arising: The website can bring the necessary benefits to the user. If you enjoy discounted products, free service, and discount function.

D. Member service: Through the member service can bring more information and function to the user.

2. Website Profit Model analysis

We work hard to create a site, profitability is our most important goal. What kind of form to make the site to obtain economic benefits, we are in the beginning of the station should consider the good question. When you face a new station need to promote, you have to take into account my next promotional ideas and methods, for my profit model has no benefit and help.

Establish a clear and clear profit model, whether you are profit by advertising or other ways, ultimately determine the future direction of your site.

3. Competition analysis with the same type of website

This piece of work is what you have to do before you make a promotional website. Similar to the same type of competition in the same industry site, can accurately analyze the site's market operation mode and site traffic data and rankings, and find this site is worth your learning place, and to improve, and then put good ideas and ideas to add their own website.

As some have said, China's internet is made up of plagiarism. This is really good, do not know what is ahead, copying other people's excellent ideas is a good idea. In the plagiarism of progress, in plagiarism to improve their own services and website.

4. Website Development Plan

After the completion of the above steps, you can start to develop a more comprehensive promotion plan. In a phased plan to promote the site, and to the site's periodic activities to promote planning and long-term development of the market operation feedback analysis, and finally come up with a series of data, and then according to these data constantly adjust their promotional strategies.

Simple said this four points, hope to be with the vast number of webmaster friends.

This article starts in Hanzhong first portal's SNS site Han margin sky, reprint please indicate the author and the source.