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Believe that you have done site optimization webmaster, will think that the choice of key words is very important, many times expect to find a proper keyword, so that the optimization to the point of power times. If it is not necessary to choose the hot keyword to do optimization, it is time-consuming and laborious. Here are some tips for judging whether a keyword is hot or not.
First, look at the keyword search results page search volume size. In general, the search volume but 500,000 of the keyword competition is small, 501.5 million of the medium, more than 1.5 million of a certain degree of difficulty, to more than 5 million attributed to the high difficulty word. For example, "Guangzhou seo" search volume in Baidu for 1.3 million as medium difficulty.
Second, you can use the Baidu keyword index to see the keyword search times less than 100 of the competition is smaller, 300-500 for the medium, but there is a saying is that Baidu index is to some people to see, contains some water, so also not too much discussion.
Again, look at the number of results that appear on the home page in the search results. A page to see, in general, frequently appear in the pages of the search results page, the basic know about the competitive degree. For example in Baidu search "guangzhou seo", see row in front of basically is the homepage of the website, go up to the fifth page, most appear inside page of link. This is to say, the keyword "guangzhou seo" the competitor probably has 40, the competition degree is general. If the competitor reaches more than 8 pages, that is, the hot keyword.
Finally, you can also refer to the home page of the auction ranking site, such as in the search for Baidu keyword "Elevator", ranked on the home page is the site of the bidding rankings. Combined with more than a few other factors analysis, this keyword is very popular. In general, there are three or four total price rankings, is a popular keyword.
In addition, some search engine Web pages such as "Baidu Know", there are some. The website of the suffix of edu and. gov is generally not within the scope of the competitor's consideration. Because they are particularly privileged websites.
To sum up, do site promotion to identify a keyword in the popular degree to combine some of the above factors to analyze, usually pay more attention to some key words will soon have their own experience.