Four tips for sharing your Business portal

Source: Internet
Author: User

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The speed of the development of the Internet is not a webmaster can control, but there are new things out, many webmaster will follow the trend of marketing, feel this certainly not loss. Like the Community portal site, the development of a large portal site after the fire, many owners also began their own portal site operation. But the management of the portal site is an impulse can do a good job, the portal site how to better operate and promote, and everyone simple share a few points.

First: resource integration. The main thing about portals is to have a large and comprehensive range of information. These are from the local portal, so the main thing on the local site is to understand the public sentiment, to see what the local gate is interested in what kind of information, according to their needs to find resources. Major local newspapers and television stations are also important sources of information for portals. Local portal site target group is the common people, and their life is closely related to the best resources. Page flowers are not gorgeous, there are no foreign events do not matter, as long as they are concerned about the line. Now the individual began to do the portal site, very difficult, every day original content to spend a lot of energy to find, so it is best to form a team to do, can do better.

Second: Develop the merchant source. For those portal sites that have been developed, customers must not be the source of their own effort to find, generally are businessmen fancy their influence to find their own door, that for just starting to do the portal to find customers: The best way is to start at the time to do free advertising to businesses, Everyone likes something free. and other businesses in your site ads received benefits, and then the merchant charge a certain fee, this method is very reasonable. Advertising is now one of the main sources of interest in the portal site, to the development of their own portal to grow up, members should be the main source of interest, so that the site can go longer, so in the early stage of development, through free advertising to businesses, to attract businesses to enter the site, so that more users pay attention to the site, such as the site's user stability, Development scale up, and then the merchant charge fees, such as the collection of membership fees, this is a stable way to earn a net.

Third: more organized online activities. In the construction of the previous site to improve the content of the beginning of operation, you can carry out the promotion of online activities, online activities can be a variety of methods. Now stationmaster's response is better, use more is to participate in webmaster interviews, to the portal site for various aspects of the essay activities, to the name of the portal to carry out micro-blog activities, the portal is a social thing, so use social media to promote the effect will be better, because these activities are available online, On their own website to carry out, bring the effect of the city is very good. Webmaster can according to their own situation, select the appropriate activities on the website to promote. The common people are the main target group of the portal site, so the activities of the online best not too complex, simple and happy people can participate in the activities is the best, and prizes also if ordinary people can use at ordinary times, but according to the owners of the funds to decide the prizes, since done, it is necessary to do so that others can not imitate.

Four: Through the soft text marketing to promote. In the activity referred to the activities of the essay is the use of soft marketing, webmaster are aware of the effect of soft marketing is very good, targeted, cut is to allow customers to take the initiative to accept. Therefore, soft marketing is one of the best brand building methods, a large number of soft Wen Chuan is known by everyone. The best way to spread soft text in a portal is through blogging. But webmasters do not make the soft text into spam, which is very detrimental to the site's brand management, garbage in the user's mind is difficult to change the image.

In fact, regardless of webmaster do what kind of site, the basic concept is always brand marketing, search SEO optimization, user experience, the profitability of the site. As long as the webmaster can consider clearly, there is a detailed feasible plan. The site is likely to run for a long time. If the webmaster are ready to do the portal site, the future is also very good, I hope that the webmaster can hold on for a long time, there will be belong to the spring. This article A5 starting, feeds by http://www.zgsclp.com/, reprint please keep the link, thank you.

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