Four traditional media advertising revenue overall decline

TV, radio, newspapers, periodicals and other four traditional media advertising revenue overall decline

Internet media advertising share rose to 31.5%, showing strong growth momentum

After newspapers and periodicals, the annual advertising revenues of television and broadcast media also declined. Shanghai Industry and Commerce Bureau yesterday released the 2013 "Shanghai Advertising Market Status Report", the report shows that the city's television, radio, newspapers, periodicals and other four traditional media last year, the overall decline in advertising revenue, a total of 8.66 billion yuan, the year-on-year decrease of 7.2%.

Since its own report, television and broadcast media advertising revenue fell for the first time last year. Among them, Shanghai Oriental Media Group Co., Ltd. to achieve TV advertising revenue of 5.49 billion yuan, reduced by nearly 400 million yuan, the decline of 6.8%, Shanghai Oriental Broadcasting Co., Ltd. to achieve radio advertising revenue 540 million yuan, the year-on-year decrease of 20 million yuan, 3.1% decline. Print media advertising revenue continues to decline, last year, Shanghai newspaper media advertising revenue total of 1.69 billion yuan, the year-on-year decrease of nearly 100 million yuan, the decline of 5.5%, periodical media advertising revenue of 380 million yuan, the year-on-year decrease of 10 million yuan, the decline of 2.8%;

Compared with traditional media, the advertising revenue of outdoor and internet media is different. Last year, Shanghai outdoor media company's top three advertising revenue is: Shanghai Airport Tak High Momentum Advertising Co., Ltd., Shanghai Shen-Gao Subway Advertising Co., Ltd. and Shanghai Railway Culture Advertising Development Co., Ltd., advertising revenue of 1.04 billion yuan, 650 million yuan and 470 million yuan, respectively, increased by 6.3%, 6% and 107.8%.

Internet, Shanghai's top three advertising revenue of the Internet media Advertising enterprises are: Shanghai All-Potato Culture Communication Co., Ltd. (Youku and Tudou), 2.04 billion yuan; Shanghai Public Source Network Co., Ltd. (PPS operator), 480 million yuan, Shanghai II Network Technology Co., Ltd., 420 million yuan. Statistics show that the Shanghai Internet Advertising Media operating unit last year advertising revenue reached 3.98 billion yuan, an increase of 117.6%. The share of advertising revenue in the five major mass media, such as television, radio, newspapers, periodicals and the Internet, has shown a strong growth momentum, from 16.4% in 2012 to 31.5% in 2013.

The Internet advertising market is hot, but also has "Sequela". Last year, the city's industry and commerce departments to investigate all kinds of illegal advertising cases 3,140, of which 1611 cases of Internet advertising, confiscated involving 22.883 million yuan, the number of cases and confiscated involving all kinds of cases of the first, respectively accounted for the total of 51.3% and 42.2%.