Four trends of search engine opening new battlefield

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The recent brewing of major search engines have a new trend, first Google shut down Google Heath, launched a user can pack and download including photos, friends List and friend information, such as data portability products Google Takeout, but also launched Google Chrome browser plugin , it can easily import Facebook's friends into Google + 's circles. Browser: Baidu has also recently launched its own browser-Baidu browser, Google wants to launch its own Chrome browser. Application, user selection user experience, social interaction, easy contact between people, sharing the real life world has become a new era of search engine development trend.

Social networks are popular. A website wants to occupy more market share, win more customers, no good user experience is difficult to support. At present, several major search engines are trying to improve their user experience, according to the principle of user choice to launch a series of products and services, such as a new beginning obscure Facebook, it is a social networking site, online only years, the site ranked on the rise to the seventh place in the United States, by 2010, The world's top 500 rankings, Facebook is more than Microsoft, dominating the first super power and super charm swept the world. The strong momentum that Facebook has shown in a short period of time has made us so impressed. Google, the boss, saw Facebook overtake Yahoo in a year, and in many other ways it was under pressure, and the unprecedented sense of crisis had begun to focus more on Facebook, including its business. Facebook has provided users with packaged downloads, including photos and Buddy information, but its file format cannot be used by third parties, and Google Takeout has solved the problem.

Google's launch is also aimed at opening up new battlefields in social networking sites, in order to attract more users of other social platforms to its own platform, there has been a holistic improvement in many aspects of Google's social network, making it more intuitive and easier for users to enjoy social life sharing and search services, Improve the user experience. Other search engine Baidu has been trying to make a breakthrough in social networking, for this has done a lot of efforts, such as the ability to provide microblogging services such as Baidu, but the final effect is not ideal, Baidu has been working hard. On top of that, Sina wants to develop a Twitter-like microblog as a social networking site. Why so many search engines and other sites are keen to develop social networking, I think this is inextricably linked to the aggressive advantages of social networking sites such as Facebook, a 2010-year-old news that Facebook has a 7.07% share of total U.S. web visits For the first time surpassed 7.03% of the search engine giant Google. And in our country net, Renren and other social networking sites are all true portrayal of the Facebook model.

Avoid the positive competition, the recessive competition is sought after. Modern civilization reflects the competition is not the past that kind of positive conflict type of competition, such competition in contemporary people seem to have lost face, foolish. With the wisdom of competition, the surface of calm, dark contest of the times become mainstream, especially among the strong. When Facebook has more access than Google, and as much as $78 billion worth of Google's social-networking challenges, it has struggled to compete head-on with Facebook, which has been very unfamiliar with Facebook's social business and its unique position. Google, for example, originally launched Google takeout to allow third-party users to use all of the personal and buddy lists downloaded from Facebook, while Rim's software engineer Mansour also developed a Google Chrome browser plugin Facebook friends can easily be imported into Google's recently launched social services "Friends" (circles).

         as Mansour says: "Whether you like it or not, export your data to Facebook." You give Facebook your buddy data and you allow Facebook to store that data, and now you have the right to bring it back! Facebook doesn't have ownership of your friends. Although this can be very convenient to get a lot of information about the circle of friends, but it is easy to make some bad people take the opportunity to leak other user's personal information, disrupt the lives of others, in the user data ownership protection, Facebook prohibits the user data export to other places, A chrome plugin used to import Facebook contacts into Gmail has been blocked by Facebook. In the era of diversified development, a super strong has become history, we are facing a fierce competition, the crisis of the internet era. Like Google, its dominance has been shaken, not only is it facing Facebook, which is increasingly strong and is trying to replace it, but also other powerful Microsoft, Baidu, Yahoo, and so on with its market share and page traffic competition, and these increasingly covert competition, like the recent major search engines compete for the home page, Compared to whose level is high, and seemingly everything is normal. Why will the dark fight, first of all, for example, the previous period of Tencent, 360 and so the positive conflict between the intensified, to the user to bring a lot of inconvenience, but also to both sides have brought bad effects and losses, if not to stop, will eventually be a loss and exit, no benefit to anyone. In the development of the road, people do not want to have too much resistance and threats, and positive competition, will undoubtedly add a lot of trouble to themselves, recessive competition will create a peaceful atmosphere.

Browser Age: Do your own browser. For the strength of the search engine site, there is no browser of their own, often use others will not be very consistent with their identity. It will also reduce your users. In order to better attract users, improve the user experience, Baidu launched its own browser, Baidu Browser, simple to rely on, safe browsing, intelligent address bar and other concepts are its characteristics. and its stability and compatibility are relatively good, I experienced a bit, clean and concise, a fresh feeling. Google and the launch of Chrome browser, is likely to integrate its own Google + into Chrome, so that its functions (especially the social network) more powerful and extensive to fight against Facebook, of course, Facebook is not to be outdone, A browser with a Connect feature is being developed, but its drawbacks may be lagging behind Google's Chrome browser. Other search engines have developed their own browsers, search the Tencent TT browser, Microsoft's IE browser, Sohu Sogou, 360 Security browser, Mozilla's Firfox,hot Browser, the window of the world, roaming browsers.

User experience users to choose, share real life has become a major search for the opportunity to explore the sharp weapon. We know that the theme of the market is the user, so the network society to provide users with better, more convenient and efficient products and services. This can improve the user experience, so as to improve the target customer conversion rate, bring business opportunities. Google, Microsoft developed Google Tiyatien, HealthVault to create a medical information storage platform, so that doctors can track the patient's health status, so as to better develop their treatment plan. This is what people need, and in real life is very practical, so there is the market, with business opportunities. Google + is to allow users to better share the life, in a better way with different groups of friends to share some life, learning, work, feelings and other aspects of content. With Google + you can get more information about your friends, so the number of users continues to grow, even Facebook's CEO is starting to use it. The visibility of usability and the breadth of use range brings the number of users and business value. Baidu's new Baidu browser is also closely follow the user experience as the principle of the concept. Baidu Browser design style is fresh, stability, compatibility and security are very distinctive, especially in the security of the use of new sandbox security technology to the user's computer and Trojan virus completely isolated. It brings together more than 30,000 applications, providing users with a series of convenient and fast network application services. So comprehensive and performance of the network application services to different groups of people to meet the different needs of life, users according to their own needs to choose, the business opportunities are unlimited.

No doubt, major search engines and other sites are looking for new development priorities and development direction, for such as Facebook and other Up-and-comer, become their role model. The importance of social network business has been well validated, people-oriented, user experience user choice to become a recognized iron law, but also the source of new business opportunities. Whether in the new Internet battlefield, to see how the major search engines in the future how to do their own, from the process of service users to constantly tap business opportunities, as well as deal with the relationship between competitors.

Article by Taikang boiler Li Guoping Writing, reproduced please indicate the source http://zgtkgl.net.