Four TV "borrow Gun" rush to delete ads into the "second era"

"Borrow Gun" stills (reporter Haina) this month 3rd, Jiang directed, Zhang Jia translation, Haiqiong starring spy war drama "Borrow Gun" in Beijing, Tianjin, Zhejiang, oriental four TV broadcast.　　In order to compete for the audience group income, depending on the new high, several satellite TV to cut advertising so that "borrow gun" "news broadcast" "Seamless connection", but also the use of micro-blog interaction with the audience, ipad2, free tour of Tianjin, food and other products are "temptation" of the weight of the Delete ads into the "second time" "Borrow Gun" on the star, Zhejiang, East, Tianjin, three of the satellite TV has taken the deletion of advertising to rob the practice. Zhejiang TV in the "news broadcast" directly into the "borrow gun" plot, even the title is almost erased. Zhejiang Satellite TV also issued a hero, welcome everyone to "find fault", as long as found in the premiere period of other satellite TV than Zhejiang TV broadcast early, and provide screenshots, then Zhejiang TV Award 10,000 Yuan. The move was called "the second time" TV series, Oriental TV in the "news broadcast" after a few seconds of promotional film, followed by the "Borrow gun" title, Tianjin satellite TV advanced "borrow Gun" title, but a few pieces of advertising after the broadcast plot. Only Beijing TV, after a few minutes of weather forecasts and advertisements, began to play, becoming the last of the four. "This is the usual practice of Beijing satellite TV and will not participate in such competition," said Beijing satellite TV. Beijing satellite TV depends on the audience's loyalty to the platform, the current "borrow gun" of the program to meet our expectations, stable in the rise. "The Prize temptation microblogging interaction in addition to the deletion of advertising, four TV stations have opened micro-blog, set an award-winning question and audience interaction." Beijing Satellite TV is the simplest way, as long as the number of tweets to be forwarded in the deadline to win the Hundred Dollar Cash award, and Zhejiang TV's micro-blog to inform viewers to participate in the screen under the subtitles interactive activities, not only seconds to kill the phone recharge cards, there are opportunities to win ipad2 Oriental TV and Tianjin satellite TV also set up a prize-winning question and answer in micro-blog, the latter opened the "see Borrow gun, Travel Jin door" activities, the winners can not only taste the play mentioned in Tianjin cuisine, more to win the opportunity of thousand Yuan mobile phone.　　Zhejiang Satellite TV related staff Introduction, many awards are set up to allow the largest audience to participate in the interaction, so that the first time to accumulate audience feedback, to obtain the most authentic data on the TV series, "These data can let us know the audience's point of interest, for us to choose the script in the future is very helpful." The reporter observes each TV orderly dozen "The first gun" This "borrows the gun" to broadcast, each satellite TV from the deletion of advertising to fight the "first gun" approach, the premise is legal, the result is orderly, this with the past, "My Regiment" broadcast, a few TV disorderly competition, savage Rob compared to have made great progress. According to the SARFT regulation, the 19 to 21 point of the Golden file, advertising time must not exceed drama time of 20%, each television station is basically put the upper limit, advertising time will be at least 20 minutes. Zhejiang Satellite TV channel deputy director Mabao revealed that the decision to "borrow gun" with the film ads limited to 1About 5 minutes, one to pay less than nearly 20 million yuan. But will the station let the money slip away? Tianjin satellite TV in charge of the words: "Although the advertising needs and advertising department negotiations, will lose a lot of advertising costs, but these advertising revenue can be returned by other means." If the loss of the audience, the loss of ratings, this is the biggest loss. ”