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A website to play a slogan: 10,000 tickets for free movie ticket, registration will be free to receive. Out of curiosity and a variety of ways to increase the number of registered sites, I clicked in and followed the instructions. This activity is divided into 3 steps: 1, register with the mailbox, fill in the Mailbox and password can (do not need to verify the mailbox); 2, click for free movie tickets (show that nearly 3000 people have been successfully picked, next to the flashing successful mobile phone number), prompted to enter mobile phone number, input mobile phone number, verification, mobile phone received information, Then enter the verification code 3, after a series of work (complex, in fact, is also very simple), the system again prompts, need to invite 5 friends to register, you can really free to receive movie tickets. To this point, basically no one can resist, had to help the site for free once again as a volunteer propagandist, to help it forward the membership registration information. Looking back at this promotion method, there are a few more commendable:

1, the setting of prizes, tightly close and grasp the user needs: A movie ticket, seemingly worthless, 50来 yuan. But it is true: Summer prime time will be coming, each big row is staged, and this summer's film is very attractive: Transformers 3, Kung Fu Panda 2, and so on. From another angle to analyze: willing to spend dozens of yuan to go to the cinema to buy tickets to see the film, from the consumption potential, thinking consciousness, cultural level, social relations and so on, are the business needs of the user groups, such users are relatively high quality.

2, the registration process is simple but interlocking: initial registration is very simple, mailbox plus password can be registered successfully, and throughout the registration process, not lengthy and complex. Throughout the registration process, from the registered user name, to the process of collecting movie tickets, each step is interlocking, and in the middle, get the most important member of the information-mobile phone number. Mobile phones are basically the most efficient way to communicate directly with users. Just imagine, can also find out more quickly, directly and effectively than the other mobile phone to find a person? Get to the user's mobile phone number, and the establishment of the relevant user database, which means that after the promotion of the business will be more efficient, more labor-saving, more direct. I personally feel that database marketing and SMS marketing is an extremely efficient way of publicity.

3, registration has been successful, mobile phone number also verified, to the final ready to pick up the movie tickets, the system told the need to invite 5 friends to register before they can receive. This link is also very commendable: believe that after the foreshadowing of the front, to the last moment, basically who will go to invite friends, send a link (in QQ Group, microblogging and other platforms). In the process of sending a link, it is also a brand promotion. This kind of geometric, viral transmission, it is very natural.

4, calculate the cost of this promotion: 10,000 movie tickets, estimated cost of about 200,000 (according to the price of the purchase film ticket), if there is a business sponsorship, may be lower. Can be exchanged for more than 50,000 effective member data, and to carry out more than Tens information display (according to a QQ group of nearly 200 people, send an invitation link will be about 100 people to see, 5 invitation links by 500 people see.) 50,000 members multiplied by each member 500 times information display, how much is 25 million times!!!!). All right, let's get this information out of the way, and let's be honest: it's a pretty good deal to consider from an E-commerce site registering new members and taking a new customer's cost perspective. Think about it, how much does it cost us to get 50,000 members out of thin air? SEO, artificial promotion, Baidu bid, the alliance to promote these spending, spend the time the way to bring only traffic, but not necessarily will become your member, 50 IP has a can become a registered member, that can steal music. 50,000 member registration, the need for at least 2.5 million of the precise IP, that will cost how much and how much time? So, in such a comparison, 200,000 of the cost, but can be in exchange for at least 50,000 members, can be said to be earned. These 50,000 members through further excavation, analysis, collation, that will be how much benefit to the merchant? Plus the thousands of information presentations mentioned earlier, it is a very cost-effective marketing behavior.

To sum up, this time seemingly simple promotional behavior is not simple, it is worthwhile to do marketing people to ponder (whether it is online marketing or offline marketing). Once again with my time to study the 3 points to sum up: 1, user needs 2, user experience, 3, education, guide users.

In the marketing process, you must capture the needs of your users, know what they want, what they need. No need for users, even if you are a father, you can not do his business. Do not take for granted that I this activity, I this program will certainly be very sensational, the user competes excitedly actively participates in, that is the cloud!!! All the planning is basically wool discreetly. First of all, you have to think, your promotion, preferences, planning, activities can give your users what benefits? users have no real benefits, why should you participate in your activities? Why should I help you advertise? A company before work, in the 38 women's Day planning activities, the first plan to send roses to women compatriots, I looked at the plan and then shook my head: "The Roses look very beautiful, the key is the real needs of women compatriots?" What do you have to offer them? This is what the user needs are not sure about. Later, for some other reason, the rose was replaced with cabbage, the effect is very good, people scramble to receive. The roses are beautiful, but impractical; the cabbage is very common, but people need it--that's the certainty of the user's needs.

Besides the user experience, before I follow my understanding, a summary of the user experience: The user experience--lets the user get what he wants (with clear user needs), needs (educating and guiding the user) (content or service), and the user feels convenient and practical in "getting" the behavior. There are 2 aspects mentioned above: what the user needs, what the user wants, some people might think it's the same thing, but I tell you, these 2 points are really different: what users want--with clear user needs, what users need--they do, but they don't. A simple example: summer arrived, we all want to buy clothes, if I want to buy a shirt today, then my demand is clear, I want a shirt. But what do I need? T-shirts, shorts, sandals, sunglasses and so on a series of and summer-related men's products, are all I need, but I did not realize it. When I go to buy a shirt, whether the product (other than the shirt) can attract, impress me, the merchant in the sale of shirts (to meet my established goals) will be able to develop my needs, whether it can successfully guide me to buy other products. Business in the process of sales, we should pay attention to several points: 1, the quality of products; 2, the price of products, 3, the brand value of products, 4, and other similar products to distinguish the meaning, concept, meaning, etc. 4, Business (website) services-The above 4 points, determines whether the user purchase or make two purchases, in other words, Also determines whether the business (website) can be profitable and development. If it is a website, you should pay more attention to the details: the purchase process is simple, the product description is complete and attractive, the site's interface design is beautiful and efficient, site-related functions are perfect, the site's shopping security, the effects of related products and so on and so on too many details, limited to space is no longer detailed.

Education users, guide users this, there are quite a lot of the content of the cheat in the inside: analysis of the user's psychology, judge the behavior of users, and then targeted to the user. "Yo, handsome, you really have a good eye, you choose this shirt can really match you, wear up a look is successful person (dull, Orthodox client)/younger than a few years old (older client)/spirit (sloppy customer)/handsome (ugly) ... your dress, if you have a pair of trousers, will work better, and, You can try ... but in this process, to pay attention to the degree, do not too much, must behave very sincerely, to moderate, avoid the user as a fool, or else it will be worth the candle. After all, "sell a turn" is just a sketch.

Finally, the hardware service of this website is not enough. Automatic registration volume After the explosion of growth, the server began to withstand pressure, began to fail to open, verification code failure and so on. In fact, this was already happening as early as the test began in April. believe that because the site is not open to direct the fork off a few people. Unfortunately this part of the flow.

Article from: Academician Academy Network marketing consultant. Original Connection Address: http://www.hanlinweb.com/marketing-diandian-register.html