Four ways to turn commodity shortcomings into selling points

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We saw the cries on the street, often is the wangs sell melon puff, sellers sell things are very good, perfect, even if there are some shortcomings, often will be the seller's ambiguous will be the buyer daze long thought is a kind of advantage, although this is a skill, but for the electric business platform more attention to the same, The trick is not a skill, but a flaw that eventually results in a complete damage to the website or the reputation of the mall.

So we do not have to deliberately conceal the shortcomings or defects of the goods on the mall or the website. Because this is completely unavoidable, and these seemingly defective features, for some buyers, may be another advantage, so Shing not as generous to their own buyers to show, whether it is the pros and cons. But then again, the advantages of the display of nature is very simple, only need to normal introduction on it. But if it is a defect or flaw, if you do not pay attention to some tips, it will affect sales, and in fact, through the appropriate method, but also can turn these defects into selling points, the following specific analysis.

One: Comprehensive introduction of merchandise

In fact, many sellers are aware of the importance of comprehensive introduction of goods, especially on the internet, but often in the process of introduction, see the shortcomings of goods, such as mobile phone does not have a certain function, clothing has broken code, and so on, often in the actual introduction process unknowingly overlooked, when users buy clothes, said that need a certain number of clothes, the seller at this time to say no, this often will quench the enthusiasm of users to buy clothes, originally want to choose again, but choose to give up. If introduced from the beginning, the user saw that there is no suitable code number of clothing, it will be again selected. That's why advance notification is more important than hindsight, and it's actually like our work, being proactive is often more popular than being a passive worker, although the last two people are doing the same job.

II: Leveraging Publicity

For some commodities, if there is a fatal flaw must not be sold, but these fatal defects can help us cover up some of the small defects. For example, in the food safety risk is a lot of users focus on the issue, we sell food, we can rely on the body caused serious problems of the defect to promote, to contrast their sales of food is very safe. This is a good way to use the shortcomings of others to publicize. Now many sales of edible oil sellers, will mark their own do not sell genetically modified oil, thus gaining the user's approval.

Third: Rebound Pipa

As a commodity, if the advantages are many, but only one or two defects, then in the publicity we can even the shortcomings of the obvious publicity, such as some health care products, often by telling users this health products will only be ineffective for a certain category of people, other people effect is good. Or this kind of commodity is only a small function can not be implemented, other functions can be achieved, this amplification of the shortcomings of the marketing approach will often let consumers feel that the business sincerity, so will unconsciously enter the purchase mentality.

IV: Case Publicity Act

In many TV ads, many of the ads will be through a series of cases to speak, such as what health care products, what slimming equipment and so on, these users through the use of these products often achieve the intended purpose. Of course, in the actual propaganda, it is often possible to increase the number of cases where users of such goods are unsuitable, thereby increasing the user's interest in this commodity, since the appropriate case users may not be concerned, but the user characteristics that are unsuitable for such use are often of great concern to the buyer, This is actually a way to increase the degree of trust in a product.

Of course, the above summary of the method is not effective for all goods, for different commodity defects need to develop different marketing methods, but regardless of the use of any marketing methods, to let buyers know that this product is actually there is such a little flaw, if you do not care about these deficiencies, it can be assured to buy. Instead of waiting until the user discovers these flaws and then looking back at you, it's as if the user had eaten a fly and was told it was just as bad. This article has www.qcrencai.com China Auto talent Net starting A5, reprint please specify, thank you!