Four ways to get value from a search engine user

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With these tips, you can use them to add value to your company by using a search engine that goes deep into your site. Unless you use at least one of these four methods, those visitors may only see one or two pages on your site and they will never have any knowledge of your company.

1. Provide some tempting content to attract users, such as providing a number of highly targeted pages to clearly answer some common questions. These pages should perform well in Search engine optimization (SEO), so be sure to remember to write clearly the title.

2. In providing each answer, it also provides a wealth of links to relevant content and services such as "please refer". Global navigation has no effect, because those who "look for answers" will ignore them. Remember, they are not interested in your site. However, providing the relevant links will allow the most enthusiastic users to go deeper into your site, and those enthusiastic people are those who are expected to be your paid service target. The "Please refer" links can be embedded within the article or placed at the end, where they are used to motivate people to follow up on the action. This will give you the opportunity to make people aware that you are actually selling things, not just providing free information.

3. Do not confine yourself to providing pure information, you should also provide your own analysis and insights. It is best to conduct these analyses from a unique perspective while showing a personality that supports your position and is compelling. There will always be people, even if they have found the answer to the question at hand, but still appreciate your perspective and want to know more.

4. Publication of a communications magazine that provides more skills and useful information. e-mail-based communications magazines can create a relationship with the user, which can provide a more personalized experience than the viewing page.