Foursquare new advertising service: Enterprise Update pay Promotion

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Beijing time July 25 afternoon news, the United States Geographic application Foursquare launched a "promotional update" search ads, merchants can send their 20 million users news, promotional information and picture content.

Foursquare previously tried to pay brand promotion, corporate registration page promotion and other ways of profit, but has been lacking a feasible flow of liquidity model. For the past three years, Foursquare have been avoiding the traditional advertising model, with a view to providing consumers and businesses with a more interesting and creative network environment. Today's "Promotional updates" ads will push the site to recommend information and match the merchant update to potential consumers.

When users launch the "Explore" tab in Foursquare mobile apps, they will see information updates from nearby advertisers, which are recommended only to users who have local check-in, collection records, or interest. Buyers of this advertising service will pay for the advertising effect, where the "effect" can be defined, such as users visit the Merchant page, users sign in to unlock or use American Express card to obtain cash return. In addition, the merchant can also set the location of advertising information.

More than 20 companies, including Gap and Best Buy, will test this advertising service, which is expected to introduce new customers to the 1 million businesses on the Foursquare. Just last week Foursquare also released a "local update" free service to help businesses better communicate with existing consumers.

Steven Rosenblatt, Foursquare's new CFO Stephen Rosenbratt, says Foursquare has the opportunity to create an effective mobile advertising model. Foursquare, a mobile internet company, has the advantage of being an internet company that started out as a PC on Facebook, and knows how to do effective advertising on mobile phones. In addition, the "promotional update" AD is now working well and users have started to use the referral information for the site and activity. "Businesses have access to a wider range of customers and consumers can get effective information," he said. It is appealing that the user experience is not disturbed. ”

The launch of the advertising service for Foursquare is a breakthrough, also shows Foursquare in the integration of products to promote the flow of liquidity. The advertising model, if feasible, will be a successful attempt at a Denver local mobile advertising market. (Youth Competition)