Foursquare "service originator Foursquare

Remember the "sign" service originator Foursquare it? After Yelp, Facebook (60.46, -0.69, -1.13%) and other services popularized, the outside world has rarely heard its voice. You may even mistakenly believe that Foursquare is "doing a better sign-in button" - as a pioneer of LBS services, it has been around "check in" since its inception in 2009 and the product has evolved quite slowly.

Now, Foursquare finally took a step forward. Next, it will separate the "check-in" function from its application and comprehensively discover the transformation of local living services.

Foursquare said: "We spent a lot of time discussing Foursquare. We keep hearing that people are using Foursquare for two things: seeing what their friends are doing, meeting with them, and finding interesting places." And both Things also form the basis of the transformation of Foursquare: the development of two separate applications, respectively, to meet these two needs.

Foursquare announced that they are about to release a new application called "Swarm." You could think of Swarm as a "check-in" service that is separate from Foursquare and still retains these basic features of Foursquare. The Foursquare team said Swarm will focus on sharing what you're doing and seeing nearby friends that can do these things faster and easier than the original Foursquare app. From The Verge exposure screenshots, the interface logic of this new application has really been re-arranged, and the existing Foursquare application structure is completely different. That is, Swarm will focus on meeting people's needs for geo-based sharing and socializing.

On the other hand, the demand - to find local life services, to the Foursquare application. After Swarm is released, Foursquare will focus on searching for and discovering interesting places nearby and striping services such as "check-in." Officials say local search should be personalized and your recommendations should come from people and experts you trust, not just strangers. The new Foursquare wants to answer "Give me a nice restaurant" and not just "where's the nearest gas station". In short, it's about to do the same thing with Yelp.

The transition also means that Foursquare is embracing a standalone mobile application strategy like Facebook: developing apps for specialized services that are independent but interrelated.

Swarm will sign in to iOS, Android and WP in the near future, while the newly designed Foursquare app will be available this summer.