Foxconn's re-war electric Trader: Internal promotion of 99 people

Li Na

Foxconn has made new progress in the layout of its electricity dealers.

"First financial daily" recently learned that Foxconn has been accelerating the distribution of electricity business, and plans to promote young cadres at all levels of the group 99 people to join the "rich networking organization." At the same time, in a reporter received an internal "contact list", Foxconn clearly requested the group according to the jurisdiction of the business development, immediately set up a war room, and with the central (headquarters) synchronization, at any time to monitor market changes and put forward countermeasures to control the market situation. It is reported that the rich network for the Fuji Kang's independent domain name of the electric business platform.

In this regard, Foxconn's response to reporters, the contact list involved in the content of the main staff training, but whether it is the electric business to carry out new staff training and the current development of the business, the other side has no direct response.

In fact, in the Foxconn channel strategy, the Electric business channel is regarded as an important piece, especially after multiple entity channel Project aborted. At last year's shareholder meeting, Hon Hai's boss, Terry Gou, said that in the trade agreements signed between the two sides, including the open e-commerce sector, the Chinese mainland 3C entity stores are not mature enough, the future of China's e-commerce industry is expected to maintain high-speed development, Hon Hai will be fully invested.

Internal promotion of electric business

Transition from "manufacturing oriented" to "technology-oriented" mode, and then into the "trade-oriented" business model, which Mr Gou has already emphasized on many occasions, both inside and outside, but specifically how to get to the ground, with Foxconn doing a variety of attempts and the recent spate of moves by Foxconn as another market attempt.

In the reporter received this contact list, "in order to implement the Group E Trade Development Strategy, accelerate the promotion of rich networking organizations to build, please at least 99 young cadres at all levels to join the rich network organization, the specific scope of the group and the mainland and Taiwan groups at all levels and plant." ”

Also, Foxconn has made three explicit demands on the promotion of personnel. First, the age needs to be under 35 years old, enthusiastic young cadres. Second, the need for a three-creation (creative, innovative, entrepreneurial) small boss entrepreneurial spirit. Third, can concentrate on, professional, full-time to join the group of rich networking organizations.

Foxconn has planned to build the mainland's largest nationwide, sphere electronics sales channel last year, but cannot achieve its goals for a variety of reasons. And this time in each group "promotion" talent, for the electric business "blood transfusion", the industry is regarded as Foxconn business "comeback" node.

Data show that the rich network was formally established in April 2013, the July 2013 official online, initially in the Cat platform as the flagship store form. Unlike in the past, this time the rich network launched a separate domain name (http://www.flnet.com), from the store to expand into a comprehensive electric platform.

Reporter Login website found, rich network sales of mobile phones, tablets, televisions, routers, digital accessories and other categories of products.

Close to the electricity business, Foxconn insiders told reporters that there is no such additional staff, the other party speculated that the contact list may be mainly product groups in the organization of personnel training. Another insider told reporters that at all levels of the plant will be in the contact list 10 minutes after the receipt of the relevant mail, but specific to the business unit may take some time.

Electrical business to find a breakthrough

Earlier this year, Taiwan media reported that Hon Hai's company, Guangyu, had already dumped its 48% per cent stake in the digital company, meaning Hon Hai, which had previously been aggressively planning its channel expansion strategy, had only one piece of electricity left on the mainland.

In response to questions from outside, Mr Gou said: "Because it is a new business, the hope is that shareholders will give them at least three or four years." He said that the channel such as "steam" plan is just put a few horses out, no hurry back, but the horse is still in the future will become small Kong.

With the development of the business situation of the network, Foxconn's success in the field of electric business still needs to face great challenges.

According to the reporter's previous understanding, the current rich network of the team are from Foxconn employees, but also the original engaged in the platform for the electricity business people.

The company experienced an integration last year. Initially, because the team lacked experienced personnel, the site was not operational until the end of July last year, began to be reconstituted, into the Sky Cat's online platform. At that time, the network began to introduce more people familiar with the platform of the mainland's electricity business, not just rely on their own personnel.

"There are problems with experience and unfamiliar with the mainland market," he said. Insiders told reporters that many of Foxconn's products sold well abroad, but did not know what to do on the mainland.

Before October, Foxconn's electric business was mainly based on Alibaba's cat platform.

According to the Cat People said earlier, last year, the rich network stationed in the days of the cat, the choice is to sell their own OEM brand. "Rich Visual InFocus is an American brand, produced and manufactured by Foxconn, and even involved in the design of mobile phone products." The person said that he attached great importance to the project and invested a lot of resources to get through the future of Foxconn and the cat's overall cooperation hub.

Foxconn insiders told reporters that the move to business has always been a wish of Foxconn, if the project will be given greater support, this point on the outside world to give more time to the rich Internet. (Liu also contributed to this article)