Fragmented products are especially suitable for social marketing!

Source: Internet
Author: User
Keywords Fragmentation suitability social marketing characteristics consumer
Tags .mall consumer consumers development development process distributor get group

Yesterday to Beijing to participate in their own Sun Qi brand dealers Conference! And in the meeting to do the social marketing speech, attended the conference in addition to Xuan Qi more than 100 large sellers distributor, as well as Hunan TV I am a big beauty related column group guests, as a Amoy network of small two to participate.

Sun Qi products from the mud bath treasure sales began, has been aware of the internet era of transmission characteristics. This feature is in the product development process in the implantation of the virus, which can induce consumers to talk about the virus. It is characterized by consumers in the use of the process, at least one of the senses will get a wonderful feeling, so that consumers have words to say. The Sun Qi of the following figure is soft, use it to clean up the health disk, it is easy to see it after the effect of cleaning up, solve the small problem of clean computer health disk.

We call them this product as a fragmented product, very likely in a very short period of time to become a burst, a year of sales 100 million, Sun Qi's mud bath Bao is such an example, 09 time in Taobao sales billion. Last year launched the QQ foot bubble in the absence of any advertising in the case, last winter sales of more than 6 million, are through the http://www.aliyun.com/zixun/aggregation/9215.html "> Word-of-mouth spread."

Similar to the Sun Qi company This kind of fragmented product's easy to propagate characteristic is very suitable in the social platform marketing, may use the microblogging, the blog, the video marketing, the creative activity and so on many modes. If Sun Qi can unite with distributors to act together on the social platform, I believe that we will create more and better dialogues and create marketing myths in the internet age. (author/Inter-finger soft sand)

Related Article

Contact Us

The content source of this page is from Internet, which doesn't represent Alibaba Cloud's opinion; products and services mentioned on that page don't have any relationship with Alibaba Cloud. If the content of the page makes you feel confusing, please write us an email, we will handle the problem within 5 days after receiving your email.

If you find any instances of plagiarism from the community, please send an email to: info-contact@alibabacloud.com and provide relevant evidence. A staff member will contact you within 5 working days.

A Free Trial That Lets You Build Big!

Start building with 50+ products and up to 12 months usage for Elastic Compute Service

  • Sales Support

    1 on 1 presale consultation

  • After-Sales Support

    24/7 Technical Support 6 Free Tickets per Quarter Faster Response

  • Alibaba Cloud offers highly flexible support services tailored to meet your exact needs.