Free even wifi,bat to see who runs fast!

"Zhangxiaolong at the airport, trying to get in trouble with WiFi, so he found us."

Zhang Cheng, the CEO of WiFi network service provider Michael Dee, told 36 Krypton. Micro-mail yesterday launched the "micro-Wi-Fi" new features, Andy is the first partner. Users in ultra, hotels, hospitals and other places can be through micro-scan code to connect to free WiFi, and can enter the merchant's micro-letter public number and HTML 5 pages and businesses to obtain membership, preferential information and even can complete the ordering service.

"Micro-mail Wi-Fi", in the Zhang Cheng appears to be "micro-letter connecting everything" the continuation of the strategy. Micro-credit public number on the merchant side of the user base is already very large, many restaurants in large cities will use a variety of promotional activities to guide you to focus on their micro-credit public number. But the microblogging community still faces a shortage of user activity, so it's a good thing to use free WiFi as it is to "extend the user and the micro-mail interaction scene" to catering and retailing.

"In fact, a version of micro-letter 5.2 already has a free WiFi module embedded in it, just hasn't been activated", Zhang Cheng said that over the past few months, Andy has been with the micro-letter team for technology and product running-in, "Tencent's people in March to find us, the whole process of carding and the definition of the API is we do together." Zhangxiaolong the idea of sweeping Wi-Fi at the outset. He likes to ' sweep ' this action.

Michael before and millet cooperation than and micro-letter cooperation progress faster, because Millet is in the bottom of the system directly add a new module, micro-letter is to the original function through, worry or more.

This May, when Andy and Millet announced a "one-click" Free WiFi feature in Miui, they had 20,000 WiFi hotspots in the country. The figure climbed to over 30,000 after half a year. And they have quickly completed two rounds of financing this year. At the beginning of their B-round financing, Millet is a strategic investment side. Just the end of the C round of financing, Tencent and the public comment on the investment of hundreds of millions of yuan to Andy.

Michael has worked hard for 7 years in the WiFi Network service, and this year seems to be a harvest season. Zhang Cheng, a graduate of business administration, was an electronic controller, and in 07 he had just come into the industry to think of free WiFi as simply too simple. "Thought is to install a local router, brush a openwrt not finished, later found that the fundamental play does not turn." Looking back now, the end, cloud, firmware, applications, operations, services, such as six of the two indispensable, we probably spent two years on this set of system running-in out ", Zhang Cheng now can put forward the business model of Andy backwards."

"I personally admire Zhang Cheng, he entered the free WiFi industry early, has already done the industry's biggest, Bkai is the CEO of" Wi-Fi, "and he and Andy are the first partners of" micro-Wi-Fi ", but they have been in contact with Tencent two months later than Andy. "Wi-Fi" has only started to lay a commercial WiFi network this year, and now has more than 10,000 hotspots in the country. In order to scale quickly, they used a different pattern than Andy. "Michael is the direct mode, all the hardware and software and services are their own to do, we are agents to join the model," Bkai told 36 Krypton.

This has created a completely different volume for two companies, and "Wi-Fi" is a company of 50 people, six times times more than Andy. But it's hard to say that the "Wi-Fi" strategy is more aggressive than Andy's, because Michael's equipment is for the signing business, and the "Wi-Fi" device is paid for.

Two of them started the race in a more bullish way, and they told 36 Krypton in unison, aiming at 1 million hot spots. "The market is too big, and most of the city's businesses are very primitive Wi-Fi to see who runs fast." Both are in a frenzy of expansion, but so far our promotional staff have rarely hit the surface, Bkai two of the competition is very open.

In the eyes of Bkai, this race is not just between Michael and "Wi-Fi", but more importantly, a bat race. "The market is commonly known as two windows, two windows is to pay the wallet and micro-letter public number of the window, a number is the direct number of Baidu, we are to pave the way for them."

Alibaba in May to reach an agreement with the tree Bear Network, began in July in the Alipay wallet built-in free WiFi, users access to free Wi-Fi coverage area, that is, to receive a silent reminder message, click on the automatic networking. Follow-up Alipay wallet will also increase the interaction between users and businesses, through free WiFi push the merchant's preferential information and marketing activities.

There is huge data value in it. "WiFi can provide very accurate information about the scene, you are the traveler at the airport, in the hospital is the patient (or the family), you go to any restaurant, ordered what dishes, with these data we can give the user portrait," Michael's PR director told 36 Krypton, they sold the first Chinese free wifi ads in 08 years. "

Michael's current solution has opened free WiFi and merchant CRM systems, and even without the background of the micro-credit public number, merchants can accumulate large amounts of user data. There is no difference in the allure of the internet giant, which aspires to realize the O2O value of the closed loop. "I talked to Zhang in Beijing for half an hour to finalize the investment, in a yogurt shop," Zhang Cheng said Tencent and the public comments are at the same time to find the door, but the speed of the comments, "Lei heard that after also said can follow the vote."

But in Bkai's view, the leader in this field is Alibaba and Tencent. "Alipay moves fast for three months, but the micro-mail is likely to rush in soon, after all, the micro-letter user base is there," he said, "" Wi-Fi is the only one with bat at the same time to cooperate with the WiFi provider, "Of course, in any way, Baidu's action is relatively slow.