Free lunch on an open platform and how long it takes to buy a website

Nowadays, after the adoption of the open platform Strategy stop, the group buying industry is gradually moving towards the platform of the road. Since the thousand products and high peer group purchase adopted this platform, the recently, Litters Regiment and full network also settled into a business group, in Taobao life to open a shop, not only that, but also the city living services access to a good deal. For , the " Cloud platform" strategy has been released after a "Resurrection". There are industry analysis, "Thousand Regiment War" era, group buying Enterprise's open platform strategy has become a trend, but open platform of free lunch can let group buying site eat how long? No one can predict.

Open Platform

4th this month, Alibaba Group's poly-profit business group and Litters Mall, full network announced jointly, litters and full in the "Taobao life" to open a shop, and the city living services access to "poly cost-effective." This is after the high net, thousand goods net, the other two is ranked TOP10 's group buying website to take refuge in the gathering cost.

Reporter from the gathering cost-effective life group related people confirmed that this October, the cost of the full network and the litters group began to carry out a system-level docking. Full network CEO Feng said, before the full network has been with a number of platform business docking, this time and the background docking of a good deal also indicates a full network will and the cost and Taobao live more in-depth cooperation.

The full network and the litters group chose to be rushed online at the end of November to share the popularity of the "Poly 123" this year. In fact, the flow of open platforms and users have attracted group buying sites have been settled. According to press enquiries, to group buying navigation 800 statistics of the domestic independent Group purchase website TOP10 list For example, in addition to the United States network, glutinous Rice NET, the other eight group purchase sites have been settled in more than one open platform. In the meeting before the meeting, full network has been settled in Jingdong Mall, litters Group has also started and Suning Tesco Cooperative Group purchase channel. For group buying enterprises, the open mode of low-cost flow and turnover is undoubtedly the most important factor to attract the settled.

Poly Business Group President Zhang Yu said: "This year, the aggregate cost of 78,000 pieces of the group, turnover amounted to more than 10 billion yuan; the average daily visit to the cost is more than 6 million, and the daily sales amount is over 60 million yuan. "Such sales and flow for the" resource consumption war ", the bitter profit-seeking site, the temptation is self-evident.

Seeking a new way of opening up

In other group buying enterprises looking for a platform to settle in, the group treasure net began to explore a new way out. Recently on the line of "new group treasure" put forward "the platform is fully open to consumers," the concept of cloud entrepreneurship, that is, whether the business or consumers can use this platform to publish their own information and projects, through the form of group buying transactions, consumption and profit acquisition, forming a "million people open Regiment" situation. Ninchunre said that the new group treasure only labor costs to the previous 1/20. In "tactics period", the Regiment treasure net personnel up to 2000 people, but at present only 130 people can support.

"Because of the low operating cost, we expect the new PO will soon be in a profit-and-loss balance, within 3-4 quarters to achieve profitability." "Let the Spring Thunder said.

In the industry, the group treasure Net "million people open a regiment" new model can not be known, but the idea of reducing costs has been approved by the industry. In fact, in a situation where the industry is cold and the financing is unfavourable, whether it is seeking open new ideas or entering other open platforms, it is regarded as a different embodiment of the same thinking.

Regiment 800 data shows that this October, litters Group and handle net in the Beijing-East Group purchase platform and other Third-party platform sales of about 62 million yuan and 36 million yuan, respectively, the main domain name generated by the turnover of 28% and 18%. and "Poly cost 123" during the single group sales billion, but also for the major group buying site to enter the platform to strengthen confidence. At the same time, the platform also by group buying site Rich ground team, save the cost of extremely high human cost, layout of local life services. According to industry sources, the cost of the introduction of several major group buying site, layout online life, gave a considerable discount, in addition to the store security, other costs are exempted.

How long does a free lunch take?

Reporters from a number of group buying business owners learned that at present, including the cost, many of the open platform for the purchase of the site without any fees, or only a very low proportion of CPS advertising fees. But some in the industry believe that such a free lunch will not always be provided. Once the independent group purchase site on the platform to build a greater reliance on, flat Taiwanese businessmen will not be like now, for group buying sites to provide low-cost or free flow.

The other thing that makes an independent group-buying site awkward is that an open platform may become a stop-loss shortcut to a group buying site, but the resulting drop in brand exposure is an incalculable loss for independent group buying.

According to the group 800 co-founder Hu Chen analysis, the current industry Top 5 Group purchase website, in addition to litters Regiment, the United States Regiment, handle nets, glutinous rice Network, the public comments group are on the platform to maintain a cautious attitude. This also means that the strategy is still group buy "second group" choice. Most of the group buying sites in the first camp will be immune to the brand image.

Hu Chen that the list of top group buying sites will still be listed as a target, if the third party to the platform, although sales increase, but the brand exposure to reduce, and even become a platform of "OEM suppliers." This is an option that needs to be balanced for the independent group buying sites that value their own users more. At the same time, to buy the industry's most urgent profit problem, the landing platform does not bring significant improvement.