Free mode will turn on hardware eco-forming

2014 can be called intelligent hardware first year, the 2013 intelligent hardware concept has just arisen, 2014 with the potential to become the main topic of 2014. Industry believes that the rise of intelligent hardware to promote smart home development, in fact, smart hardware should be attributed to the early stage of intelligent home, because the main intelligence or to people, the solution is the connection between the equipment and people, and then a variety of application scenarios continue to emerge, the corresponding intelligent hardware is also "the occasional."

The development of any industry can not be separated from the help of capital, the whole 2014 a considerable amount of capital poured into the field of intelligent hardware, including start-up smart hardware, software and application of Cross-border intelligent hardware, traditional hardware manufacturers of intelligent hardware, as well as the platform for intelligent hardware and so on. In addition to this, there are BAT3, millet, Huawei and Haier business derivative of the intelligent hardware platform, can be sure that in the upcoming IoT (all things interconnected) era, intelligent hardware (including wearable) is online now the new entry of various industries into the Internet, but also the key to business ecological closed loop, it is difficult to think of fire.

Savage development for more than 1 years, capital, incubators, technology, talent, policy and so on are tilting to this industry, in the air of the smart hardware industry, in 2015, what are the major trends?

Trend One: Home smart hardware will become mainstream

The most beautiful 2014 is the intelligent sweeping robot, although this device does not have the slightest bit of robot appearance. New brand new models of sweeping robots are constantly emerging, prices from thousands of yuan to hundreds of yuan, so that the sweeping robot into more low-income families, reducing technical difficulties and product costs are important parameters of marketing. In fact, smart hardware should also revolve around human life, building smart hardware for family life, which is part of smart home.

Products naturally to solve people's pain point, there is a smart hardware manufacturers launched a "play artifact" of the intelligent hardware, mainly to meet the U.S. drama fans, Korean drama fans of this just need to go around looking for the source of the film. When it comes to downloads, Thunderbolt also has an intelligent routing product that can be downloaded remotely and can be seen at home. Of course, in 2014 there was also the emergence of brick P96 portable theater, intelligent cooking machine and wilink smart nesting such smart products. At present, there are also smart shoes and other wearable products, 2015 will have more home intelligent products.

Trend two: Smart hardware businesses will still borrow power to raise a bit

At present, the universal play of intelligent hardware is in the Beijing-east, the public network and other platforms to engage in a round of public chip, to create brand awareness and influence, the public platform and intelligent hardware manufacturers to cooperate is equivalent to its endorsement. Extremely meter no screen TV, small K intelligent sockets, Takee1 holographic mobile phones and other functional hardware products of the public raise the amount of a higher than a high, or even three dad air purifier in Beijing to get more than 11 million yuan in the public funding.

More and more projects and products platform and the platform to hold hands, and the Beijing-East public and other platforms are also willing to "I endorsement" such a product release platform to reach strategic cooperation, there will be more excellent intelligent hardware projects were selected to enter the public-funded platform. This is a win: Smart hardware businesses with a platform to complete the accumulation of production funds, but also with the help of the public to do the promotion and marketing; The public-raised platform with the help of the public and intelligent hardware to connect with each other, constitute the "intelligent hardware of the public to raise the ecology." This means that, although Jingdong does not do smart hardware, but through the public platform circle a large number of businesses in their own, the chain of all aspects of the industry can collaborate.

Trend Three: Software applications continue to cross-border intelligent hardware field

The development of traditional software and mobile app has encountered a bottleneck, high in the "cloud" applications, although accumulated a large number of users, but are based on mobile phones and other software applications, similar applications abound, users uninstall the current application of the probability is very large, can be replaced at any time to lose a user. In addition, pure app's transformation mode is very unitary, the intelligent hardware whole network interconnection way has the big impact to the mobile application.

In this case, many software applications begin to do hardware breakout. Ink weather launched the air fruit, the United States Mito launched a beauty camera, sing bar now do the offline KTV, in fact, around the "K song" This theme can do a lot of hardware, other applications can also consider a lot of "soft and hard combination" of products. In the Intelligent Hardware Network on-line, the software application also in the Intrusion intelligent hardware domain, 2015 will have more such application to enter the intelligent hardware domain.

Trend four: Intelligent hardware to platform/ecological

Generally speaking, small business development law basically conforms to the geometry "the point moves into line" This law, the small merchant most will choose a point, in the final "faces move the adult", this time already basically becomes a platform. Smart hardware business at first is a product point, but small businesses and bat and other large platforms are different, in order to more competitive and reduce costs have to carry out resource integration, so many businesses eventually joined together to become a platform, and then become a "smart hardware ecology."

For the ecology of millet, we all listen to more, you can say that any one point of millet is for its intelligent hardware and even intelligent home ecological layout. The previous article also said that the BoE, but also in the cloth including intelligent hardware, such as "public-raised ecology", 360 of the shares of Cool faction is the same truth, Baidu has formed a "small" own product group and Baidu hardware ecology. We may think that only a large platform to do the ecology, in fact, many small companies are doing, for example, a "remote control e-Family" business, in the home intelligent hardware has been more complete ecological. On the whole, the smart hardware sector, the hardware is doing business through hardware resources integration to do the platform or the ecology, no hardware vendors will do through the capital operation, this will be the trend of the 2015.

Trend Five: The hardware free mode is about to open

The next step in smart hardware is free mode, with the following main points: 1, the current intelligent hardware 0 profit, and free not too big gap; 2, new materials and production methods will make the cost of intelligent hardware increasingly low; 3, the profit point of free mode is "wool out of the pig"; 4, you are not free, other manufacturers will be free.

In fact, free as a promoter gives you a CD-ROM, as long as you look at the disc can be attracted to the content, the salesman is not selling CDs, but the content of the CD-ROM business has paid for commercial information. 360 antivirus software is the model of free software era, the 2014 360 launched the 9.9 yuan-chi key has been the same as free. Taobao on the product on the free trial and public platform for the first few 1 yuan to buy, in fact, have borrowed from the free mode, the merchant harvest is word-of-mouth and brand promotion. Known as the hardware free first person's Lephone Huangminghuan is on the road, if his business model can really succeed, 2015 will have the first free mobile phone was born. So, what about the back phone? What about smart hardware? Free mode or will be fully opened.

Trend Six: Capital focus shifted upstream of industrial chain

The rise of smart hardware is absolutely related to the capital boost. 2014 years of the hottest two areas of investment circle is intelligent hardware and O2O, compared to O2O speculation concept, intelligent hardware more practical. Before 2014, most investors are casting smart hardware products, as long as the market has a significant development prospects of the project, the basic can be cast. Since the second half of 2014, the heat of intelligent hardware so that some investors began to focus on the upstream of the industrial chain, some new materials manufacturers, sound field factory and sensor manufacturers began to be the capital.

Huarui investment partner yourselves has invested in a series of wearable items such as the man's smart watch, which has a special interest in the smart hardware industry. Tianjin Teda has invested in the production of "bending power supply" for wearable equipment, which is an investment in the upstream of the intelligent hardware industry chain. As for the 360 investment cool faction, millet investment gree, Tencent Investment big Q and so here no longer repeat. In the 2015, the focus of the intellectual hardware field of capital began to shift upstream to the industrial chain.

Trend Seven: Business Operation center of Gravity "offset" manufacturing

Here the phone as "smart hardware", as the "four-screen era" of the first screen, on the one hand as smart devices to achieve a lot of convenient and efficient functions, on the other hand, many smart hardware is designed around the development of mobile phones. Therefore, the mobile phone is an important carrier of the initial stage of intelligent hardware, smart hardware and wearable equipment are doing everything possible to "connect" the mobile phone, so from the development trend of mobile phones can also see some of the development trend of intelligent hardware.

This, from Millet stakes in the United States and 360 of the cool pie can be seen, the future of intelligent hardware industry only master online marketing and promotion is very difficult, production and offline channels will become the industry's top priority, because the smart hardware in the field of the business will be based on the focus of the operation of the manufacturers to transfer. In particular, the upcoming fourth industrial Revolution, the traditional manufacturing industry will have a qualitative rise, around the manufacture of the "new manufacturing ecology" will be the focus of the future business, all the hardware of the eco-smart business can not be made out of this ring.

Trend Eight: Intelligent hardware transformation Relocation

Part of the smart hardware businesses at the beginning of the product positioning will not be accurate, after a period of time groping, will relocate the product, and then find a suitable location. At present, a lot of intelligent hardware product generation and second-generation have different positioning, basically once again positioning can better reflect product performance and advantages.

Take the smart watch in wearable equipment, now the variety of domestic smart watches, playing a variety of selling points of the brand products can simply light blind people's eyes. The second generation of the 360 children's smart watch was completely turned into a safety watch, and the man's smart watch, after some twists and turns, also began to hit health care and became a platform and medical service provider. Let a person accustomed to take a traditional watch to change a smart watch is very difficult, determine whether the product success and positioning has a certain relationship, and ultimately to see the user experience and the pain point resolved. In the 2015, there will be more smart hardware businesses that are changing strategic routes because of the first phase of trial and error.

In fact, there are a lot of trends in smart hardware that are beginning to emerge, for example, Shenzhen has become a global intelligent hardware base, intelligent hardware platform will be generated, the rise of traditional hardware, such as intelligent, limited to space, this article can not be one of the narrative, behind, the author will be in other articles for everyone to resolve.