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See Ali's social application of "contacts" to give users the flow, by NetEase and China Telecom jointly launched the social application of easy letter also anxious. Yesterday, NetEase insiders said, NetEase has several times recently with China Mobile, China Unicom contact, to negotiate Ishin between the three major operators free flow matters, is expected in early November will be launched nationwide ...
The person told the reporter, NetEase and operators to negotiate quite smooth, both sides are working out how to free flow, what time exemption rules. After the cooperation is reached, free SMS, free phone message, free chat and other services will be fully open to three operators. This means that the letter can be directly to China Mobile and the Chinese Unicom users to give traffic, and users use easy to chat will no longer produce any fees. November will be a test period, the letter will be based on market feedback to develop a future free service strategy, if possible, the future is not only free flow of information, and even the introduction of three free telephone service. The costs involved will be brokered by China Telecom, China Telecom and NetEase set up a joint venture to pay.
Ishin three net flow free plan, the specific information includes:
1. The flow charges generated by users using easy letter chat will be paid by the company. The program will start in November, commissioning, during the trial operation, users will no longer need to use the letter of traffic. Details of the plan will be officially released on November 8.
2. Since November 8, the program covers the whole country, telecommunications, unicom, mobile mobile phone users of the three major operators can be free of traffic.
3. On the basis of free text messages and free phone messages, easy letter and the three operators have reached a more in-depth cooperation agreement, easy letter marketing general manager Ang Lee said that in the service, free text messages, free phone messages, free overseas international calls are also universally recognized by users. The launch of the nationwide three-net traffic relief, is a further continuation and promotion of the easy letter free strategy.
4. Three days ago, the letter of ease had just announced that its users had exceeded 30 million.
In addition, the source said, the letter is actively introducing the payment system. Industry insiders speculate that the function or will be based on China Telecom's "wing payment" for improvement and integration, and ultimately achieve the cost of payment. Billed as the most suitable payment system for mobile Internet payment, direct use of mobile phone charges for small payments, can effectively reduce the use of mobile payment threshold, so that online shopping more convenient.
Just the previous day, in order to challenge the micro-letter, Ali's "dealings" has just announced a four provinces in the country to launch a gift flow plan. Easy to join the free flow of the group, so that the mobile IM (instant communication tools) competition is increasingly fierce. Internet analyst Li Zhongcun points out that with the increasingly fierce competition among micro-letters, Ishin and "contacts", internet companies are increasingly willing to seek cooperation from operators. The three operators also take this opportunity to transition to the field of mobile Internet, and actively expand the OTT business ("overthetop" abbreviation, refers to the use of the Internet to provide users with a variety of applications), and Internet companies to explore new business model. Prior to that, the Guangdong Unicom launched a "micro-letter Wo card", China Telecom is also the joint introduction of NetEase easy letter to seize the site. At present, the operator's choice is likely to determine the direction of competition, easy letter to three operators to throw the olive branch, if the eventual realization of the letter within the "triple-Net integration", or will affect the mobile IM market pattern.